Brands in hibernation: How marketers are staying connected with customers
Charlotte RogersDespite having to shutter their outlets, brands from food to furniture are finding new ways to connect with consumers and help on the crisis frontline.
In-depth features, interviews and insights into marketing’s biggest issues.
Despite having to shutter their outlets, brands from food to furniture are finding new ways to connect with consumers and help on the crisis frontline.
The first episode of our new podcast series investigates how B2B marketers are reacting to the sudden and severe changes brought upon their markets by the coronavirus crisis.
Maintaining a strong brand image and communicating it to the right target audiences is crucial to getting through the current crisis, and automation can keep these wheels turning as your focus is dragged elsewhere.
As the UK’s first bank holiday weekend in lockdown approaches, what does a stay-at-home Easter look like for Britain?
In an age of lockdown and uncertainty, consumers have got a taste for nostalgia as they look for brands to offer a much-needed dose of comfort.
Marketing Week columnist Mark Ritson provides practical advice on how to prevail in the time of Covid-19 in this webinar.
By embracing innovative technology and ideas, arts organisations are finding new ways to survive the lockdown and build engagement for the future.
From considering what channel will be most effective for reaching a target audience to writing compelling calls to action, the creation of an effective job description is all too often a marketing challenge.
Hello and welcome to ‘Your Marketing Week’. At the end of every week, I look at the key stories, offering you my view on what they mean for you and the industry. From the challenge of maintaining creative collaboration in the current climate, to reading the mood of the nation and keeping a much needed […]
Podcast advertising is a growing marketing channel, with demonstrable returns for brands that know how to use it.
In a world of social distancing and enforced remote working, brands are finding new opportunities to let creativity flourish.
With traditional live sporting events on hold during the coronavirus crisis, action-starved fans are turning to esports for their competitive fix. Now sponsors and broadcasters are taking note.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
EDF Energy boosted engagement in a commoditised sector by making meter readings, which are usually a functional interaction, more personalised and interactive.
From cutting back on red meat to upcycling clothes, conscious consumerism is on the rise and it has very real implications for brands across a variety of sectors.