The failure of DTC business Brandless proves the power of marketing
Charlotte RogersThe collapse of direct-to-consumer business Brandless is a lesson in the power of ‘traditional’ marketing and proof that not every new idea is ‘disruptive’.
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The collapse of direct-to-consumer business Brandless is a lesson in the power of ‘traditional’ marketing and proof that not every new idea is ‘disruptive’.
In the latest edition of the Marketing Week Explores podcast, we discuss why now is the time for marketers to change the conversation around confidence and assert themselves among their C-suite peers.
Marketers may have one view of their contribution to the business, but do analysts, CFOs and CEOs share the same opinion?
Ten years since it was founded, Metro Bank is launching its first brand campaign as it looks to raise awareness outside London and the South East, and boost the business.
Augmented reality is predicted to be a bigger sector than virtual reality but what does the future hold for the technology and how can marketers make use of it?
As a marketer, self-belief is king when it comes to projecting your message – but is the hallmark of true confidence the ability to inspire trust and the willingness to listen?
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Using Facebook Live, the Royal Observatory in Greenwich managed to reach hundreds of thousands of people with a series of broadcasts of astronomical events direct from its telescopes on a “miniscule” budget of £550.
Confidence in marketing may have taken a battering during a turbulent year of change and uncertainty, but now an opportunity is presenting itself to reframe the conversation around its importance.
How to deal with the high volume and cost of customer returns is one of the biggest issues currently facing online retailers.
More than two decades since the merger that formed drinks giant Diageo, the company’s corporate brand continues to strike a chord with employees and shareholders alike.
UKTV’s five-year-old apprenticeship scheme is playing an increasingly important role in encouraging diversity of thought and modern thinking across the business.
Michelle D’vaz-Plant kicked off her marketing career as an apprentice at Harrods aged just 16. Now head of marketing at the London Designer Outlet, she wants the next generation of apprentices to give the industry a much-needed shake-up.
Widely considered as the gold standard for sustainable business, what are the brand advantages of becoming a certified B Corporation?