How Huawei helped deaf children learn to read
Sarah VizardHuawei created an app, StorySign, that used sign language to help children learn to read and helped boost perceptions of the brand.
In-depth features, interviews and insights into marketing’s biggest issues.
Huawei created an app, StorySign, that used sign language to help children learn to read and helped boost perceptions of the brand.
When software brand Typeform sought to boost loyalty and retention, it turned to machine learning and personalisation to persuade customers to adopt new services.
From streaming wars and block lists, to programmatic DOOH and the impact of Google’s third-party cookie ban, Marketing Week predicts the media trends that will take shape this year.
The pandemic has demonstrated how much marketers need to accelerate their intelligence gathering to stay ahead of the market.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
While Zoopla has just launched a new brand campaign, its CMO says advertising is “just the cherry on the icing on the cake” as it looks to overhaul its proposition to boost engagement.
As the French capital gets its gameface on ahead of the 2024 Olympics, Adidas explains how the city’s local creativity is feeding the brand’s international strategy.
After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
The slightest discrepancy in your branding online can destroy consumer trust, which is why digital asset management helps boost revenues and mitigate risk as well as cutting costs.
Budweiser’s ‘Whassup?’ ads weren’t just part of a hugely successful campaign, they also helped usher in a new age of viral hits and the arrival of urban culture in the advertising mainstream.
Brands need to find consumers in short windows of attention and then offer them totally seamless experiences, delegates heard at the Festival of Marketing.
The Information Commissioner’s Office has published its long-awaited draft of the new direct marketing code of practice, which gives the industry a legal rulebook to follow rather than just offering guidance.
Driving change in organisations is never easy, but there are strategies marketers can adopt to make their efforts more effective.
After taking a hiatus from work to look after her children, Giffgaff’s CMO Sophie Wheater is candid about the difficult decision to go back to work and how businesses and parents can make the balance work.
Privacy is increasingly important to consumers and, with data protection regulations growing stricter, brands need to be guided by a unified approach to consent-driven data.