How a data-led approach let BT Sport spread its message further
Matthew ValentineBT used AI to get to the heart of the nation’s conversation about football.
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BT used AI to get to the heart of the nation’s conversation about football.
BT Sport changed its marketing strategy to reflect changes in the competitors it faced.
Tesco was the standout winner of Brand of the Year, collecting the most votes from our judges and topping a poll of Marketing Week readers.
Radcliffe was the popular choice of a jury consisting of some of the UK’s most prominent marketing voices. He was selected from a shortlist of the highest rated marketers in the Marketing Week Top 100, sponsored by Salesforce.
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Inspired by interviews with serving soldiers, the latest campaign from Army recruiter Capita looks to tap into the “unexpected emotional benefits” of military life.
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January is a month when consumers typically start thinking about summer holidays. But as consumers increasingly choose their conscience over the temptation to fly, can airlines clean up their act and help people combat ‘flight shame’?
One of the jobs of Dell’s CMO since she took on the role 18 months ago has been “rightsizing” investment across her team after finding a “lop-sidedness” in the business.
Marketing Week asked members of our Top 100 marketers list for their views on which consumer and industry trends will set the marketing agenda in 2020.
RBS is hoping to take on digital banking upstarts such as Monzo and Starling with an app-only offering aimed at a younger, less financially savvy audience.
Brands are increasingly tapping into the desire of consumers to bag a bargain and reduce their environmental impact.
Measuring marketing effectiveness holistically requires an organisational commitment to building an analytics-driven culture, which is difficult to achieve but crucial to sustained commercial success.
As Coca-Cola gets rid of the chief growth officer in favour of a CMO, are we now likely to see other companies follow suit?
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