Is the CMO role fit for purpose?
Marketing Week ReportersIs the increase in roles such as chief customer and chief growth officer reflective of a shift in the nature of marketing or unnecessary window dressing?
In-depth features, interviews and insights into marketing’s biggest issues.
Is the increase in roles such as chief customer and chief growth officer reflective of a shift in the nature of marketing or unnecessary window dressing?
We continue our podcast series by looking into This Girl Can, the groundbreaking 2015 campaign from Sport England.
Marketing Week reviews the latest books and blogs for marketers.
A normal part of doing business or an expense crippling the bottom line, the issue of returns is climbing up the retail agenda as brands deliberate how to tackle repeat offenders.
As the luxury department store prepares to branch out to Essex with its first standalone beauty concept – H Beauty – is this new identity a step too far for an icon of British retail?
Our video series on marketing effectiveness in B2B continues with Microsoft’s Michael Cunningham, explaining why business brands need to invest at the top of the funnel, not just focus on leads.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
There are a myriad of ways for brands to use digital innovation for customer service but the best are taking an omnichannel approach to ensure they delight, rather than annoy, customers.
Marketing Week presents coverage of its partners’ content sessions at Festival of Marketing 2019, featuring the industry’s most progressive companies.
The social media platform of choice for Gen Z, TikTok offers an array of possibilities for access and engagement, but as it matures growing pains could be on the horizon.
Mark Read has been in the WPP hot seat for a year. He tells Marketing Week editor Russell Parsons about being tasked with serving more demanding clients in the face of profit pressure and increased competition.
Marketing Week reviews the latest books and blogs for marketers.
When Netflights was looking to challenge industry norms with its brand refresh, its agency The Hatch saw humour as the way to connect with ordinary people.
Tired of a throwaway culture based on cheap products, shoppers are increasingly opting to rent products, from fashion to furniture, in their search for sustainable solutions that suit modern attitudes to ownership.
Since the acquisition of tech startup Dynamic Yield in March, McDonald’s has been rapidly building its tech capabilities to improve the customer experience and boost revenues.