Gilbert stands out in Rugby World Cup ad showdown
Matthew ValentineSports equipment brand hits sweet spot with consumers during Japanese tournament with nostalgic campaign, according to exclusive research.
In-depth features, interviews and insights into marketing’s biggest issues.
Sports equipment brand hits sweet spot with consumers during Japanese tournament with nostalgic campaign, according to exclusive research.
Marketing Week’s podcast series exploring effective marketing campaigns and how they came together examines how the Army achieved record recruitment levels.
The tech industry leads the way in customer satisfaction, while the logistics, energy and water sectors lag far behind, according to new research from the company behind NPS shared exclusively with Marketing Week.
Despite being one of the UK’s top marketers, when it comes to risk-taking and identifying trends Britvic CMO Matt Barwell admits there are certain questions he should have asked earlier in his career.
Tango’s punk rock spirit changed the face of advertising with its ‘You’ve been Tangoed’ campaign, but it was an uphill battle to get the industry to respect its anarchic style.
From marketing investment to key KPIs, ‘winning’ brands – those that have seen revenue rise – share a number common characteristics when it comes to driving growth.
We arm marketers with all the numbers they need to tackle the week ahead.
With apps such as Uber disrupting business travel as much as the taxi market, Addison Lee has shifted its focus from account management to the passenger’s experience, which entailed a technology overhaul and a whole new way of working.
Tesco’s Alessandra Bellini believes in the power of brands, is rigorous with measurement and doesn’t do what her customers say. She also just loves selling bananas. The winner of the Marketing Week Masters Marketer of the Year award explains how keeping it simple has helped turnaround the Tesco business.
British luxury brands are showing their resilience in the face of ongoing Brexit uncertainty by focusing on global growth, tapping into their authentic heritage and joining forces to support the wider community.
Trust in advertising depends on a trusted environment of high-quality news produced by professional journalists, says Teads SVP Marc Zander, marking the launch of its Campaign for Real Media.
Marketing Week reviews the latest books for marketers.
Tesco is introducing a subscription element to Clubcard as it looks to drive loyalty and boost customer lifetime value by bundling together its grocery, mobile and bank offerings.
As members of Marketing Week’s CX50 list demonstrate, companies can only deliver what the customer wants and needs if the whole organisation is aligned.
Tesco boss Dave Lewis, who announced his departure today, says spending 30 years as a marketer “understanding customers” helped him as CEO of the UK’s biggest supermarket.