Why Marketing Week’s Mini MBA is branching into brand management
Mark RitsonAs the Marketing Week Mini MBA enters its fourth year, its professor, Mark Ritson, explains the origins of the course and why it is expanding into a new subject area.
In-depth features, interviews and insights into marketing’s biggest issues.
As the Marketing Week Mini MBA enters its fourth year, its professor, Mark Ritson, explains the origins of the course and why it is expanding into a new subject area.
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