Marketing Week Meets… Cindy Gallop
Russell ParsonsThe new episode of the Marketing Week Meets… podcast involves a conversation with consultant, entrepreneur and activist Cindy Gallop on ageism, reframing diversity and the future of the ad industry.
In-depth features, interviews and insights into marketing’s biggest issues.
The new episode of the Marketing Week Meets… podcast involves a conversation with consultant, entrepreneur and activist Cindy Gallop on ageism, reframing diversity and the future of the ad industry.
Celebrating 25 years as a challenger brand, Green Flag wants to define its purpose and focus on its heritage as it looks to take on breakdown’s big beasts.
Marketers are relishing the opportunity to take on different responsibilities and expand their repertoire by swapping corporate organisations for emerging businesses.
1. Online retail sales experience lowest ever July growth Online retail sales growth slowed to 4.4% in July compared to a year ago, and fell by 5.7% compared to the previous month. This was the lowest ever July year on year sales increase, with the figure coming in well below the three- six-, and 12-month […]
Giffgaff almost didn’t make it past its first birthday. Now, it is one of the biggest mobile virtual networks in the UK. The people behind its success explain how.
Taking consumers to hell sounds like a bad idea, but for online mortgage broker Habito double digit improvements in brand awareness suggests otherwise.
Marketing Week reviews the latest books, blogs and articles for marketers.
By looking at more than one million comments about mascara online, the beauty giant was able to come up with what it believes is the ultimate product.
The Information Commissioner’s Office has signalled a crackdown on personalised advertising that lacks explicit consent, and as brands are liable for their supply chain it’s imperative marketers find ways to prove compliance.
Ovo Energy has outlined a number of new measures to reduce the carbon impact of its marketing, but its director of brand and marketing acknowledges this might be easier said than done.
As the DTC sector matures, direct-to-consumer brands are borrowing strategy ideas from established brands, and vice versa, as they look to build sustainable businesses.
A focus on social content and partnerships is allowing Three to engage with customers in new and immersive ways.
Online auction giant eBay is extending its customer-centric approach to help SMEs in Wolverhampton revive the struggling high street.
As assumptions around gender are being challenged like never before, brands have an important role to play in shaping a more inclusive world. But they must look beyond a commercial lens if they want to be a force for good.
Story of my CV: Having carved out a career that specialises in digital and data across sectors as diverse as retail, automotive and travel, Chris Chalmers is clear about the value of variety on the path to becoming marketing director.