We want our own version of ‘Just do it’: Europe’s biggest online fashion retailer on its next chapter
Ellen HammettAs Zalando turns 10, it is making big changes to its marketing strategy to try to connect with people on a more human level.
In-depth features, interviews and insights into marketing’s biggest issues.
As Zalando turns 10, it is making big changes to its marketing strategy to try to connect with people on a more human level.
Veganism is poised for real growth in the UK grocery sector this year, but new and existing players will need to work hard to ensure they have a point of difference in a market ripe for innovation.
The world’s biggest brewer has changed its name in the UK as it looks to raise the profile of the business and become as famous as its brands.
We arm marketers with all the numbers and data they need to tackle the week ahead.
Strongbow Dark Fruit is now the second best-selling draught cider in the UK, which its marketing director puts down to sticking to the master brand’s masculine roots rather than being “tempted to make it feminine”.
The success of mission-led brands starts with a strong supply chain built on transparency, equality and trust, something which larger businesses could learn from.
As Mars rolls-out its global rebrand and purpose statement, Michele Oliver says it’s more important than ever for brands to stand for something, while marketers must act as cheerleaders for creativity that genuinely makes the world a better place.
Former Mondelēz digital and social media manager, Pollyanna Ward, traded in big budgets and global campaigns to establish her own coffee subscription business.
Marketing Week reviews the latest books and blogs for marketers.
It may be easier to shape the conversation virtual influencers have about your brand, but given their creators are often anonymous and would have no qualms starting again with a new personality the risks don’t necessarily outweigh the rewards.
In a special edition of the podcast live in front of an audience at Marketing Week Live and ahead of his imminent retirement, Weed discusses his career and thoughts on the state of marketing in 2019.
From budgets and creativity to the future of ‘brand Britain’, what might the marketing industry look like once the UK leaves the EU?
As supply chains come under greater scrutiny from consumers, marketers will be on the frontline of any backlash if they fail to truly understand how their product is made.
We arm marketers with all the numbers and data they need to tackle the week ahead.
Are you in the right profession, working in the role best suited to your skills? If you’re unsure there are a whole host of personality tests to help you figure out the right path to take.