Proving the ROI of influencer marketing is challenging but it can be done
Sarah PennyMarketers have singled out measuring ROI as one of the biggest challenges they have with influencer marketing, but there are ways it can be done.
In-depth features, interviews and insights into marketing’s biggest issues.
Marketers have singled out measuring ROI as one of the biggest challenges they have with influencer marketing, but there are ways it can be done.
Story of my CV: Hilton CMO Kellyn Smith Kenny thrives in challenging environments, from the “epic” moment of getting her break at Microsoft to being in the trenches at an embattled Uber.
Almost 60 years since the iconic footwear brand stepped on to the scene, Dr. Martens explains how marketing to consumers has changed and why now commerce is only a by-product of engagement.
HMV has gone into administration again, raising questions over whether it is worth saving and if it is, what the retailer might look like post-purchase.
One of marketers key jobs is to understand customers, so consider joining a focus group yourself to get a more rounded view of the research subject.
As the plant-based alternative milk market continues to surge in popularity, a host of brands are fighting to carve out their own niche with quirky campaigns, strong visual identities and compelling messages about the future of the planet.
If you fail to calculate the lifetime value of your customers, then you may find yourself on the back foot compared to your competitors.
The campaign, which was a collaboration between the broadcaster, Nationwide, McCain and Maltesers, has been been voted your favourite of 2018.
Marketing Week Explores: We take a look back on the year gone by and predict the trends that will dominate the marketing agenda in 2019.
Marketers take a look into the future and predict the key trends that will shape the industry and impact their role in 2019.
Embracing Scotland’s national year of young people strategy, Visit Scotland invited 12 young marketers to experience their first taste of leadership.
Unless businesses build an exceptional experience around their brands they risk losing the all-important loyalty of their customers, which can now be translated into measurable commercial value.
130 years since it was established, camera giant Kodak has a new strategy for success focused on entrepreneurial marketing, cool collaborations and leveraging the brand’s vintage assets to tap into the ‘new nostalgia’.
Story of my CV: Performance marketing specialist Stuart Brann caught the startup bug early on in his career before taking his digital skills to more traditional financial services players like Barclaycard and TSB.
Artificial intelligence is a fast-developing field whose impact on the customer experience has until recently seemed largely theoretical, but now the real-life uses of AI by brands are ramping up.