How Virgin Holidays personalised emails to banish the January blues
Marketing Week ReportersVirgin Holidays’ personalised approach to email marketing helped it achieve a 49% boost to revenue driven from the campaign, equating to £17.3m.
In-depth features, interviews and insights into marketing’s biggest issues.
Virgin Holidays’ personalised approach to email marketing helped it achieve a 49% boost to revenue driven from the campaign, equating to £17.3m.
From digital attribution to econometrics, there are multiple ways to measure marketing effectiveness. But marketers must ensure they are not just measuring what is easy and never forget the importance of creativity.
First Direct, Metro Bank and Lush claim the top three spots in KPMG Nunwood’s annual Customer Experience Excellence study, but there is minimal improvement in the overall score suggesting brands are struggling to keep pace with consumers’ changing expectations.
We arm marketers with all the numbers they need for the coming week.
Marketing Week reviews the latest books and blogs for marketers.
The fitness industry’s lack of inclusivity has paved the way for a number of challenger brands looking to disconnect themselves from the clichés of the market and eradicate “fat phobia”.
Four years ago, the low-calorie ice cream brand was “hanging by a thread”, yet today Halo Top is sold in nearly every major UK retailer. Chief operation officer Douglas Bouton explains its difficult journey and what’s next for the company.
FMCG firms are using their brand equity to up prices, but in a tough consumer economy, will it win or lose them revenue?
From discovery of new products to customer care, today’s customer journey is more complex than ever. In this competitive landscape, brand success is centred on meaningful, one-to-one interactions.
Too many marketers are using ROI as a key measure of success. In this new video, in association with Thinkbox, we speak to marketing effectiveness experts on the limitations of ROI and why brands need to think about total marketing effectiveness.
When it comes to sex, Britain is a long way behind the rest of Europe, but brands big and small are taking steps to try and stop the blushes down the lube aisle.
The typical marketing agency business model has had to change because the customer journey increasingly starts on mobile and ends up on ecommerce.
Online retailer Very.co.uk has no high street presence but wanted to tap into the £600m opportunity around physical stores on Black Friday and so it turned to outdoor to serve up dynamic ads that mixed the best of high street and online retail.
We arm marketers with all the numbers they need to know for the coming week.
LADbible’s social responsibility campaign ‘Trash Isles’ rallied people to take action against the growing plastic problem by declaring a mass of waste the size of France a country in order get it recognised by the UN and therefore cleaned up.