Should brands have a voice on society’s big issues?
Marketing Week PartnerNew research from YouGov examines whether it’s riskier for brands to speak up on important social and political matters, or to stay silent.
In-depth features, interviews and insights into marketing’s biggest issues.
New research from YouGov examines whether it’s riskier for brands to speak up on important social and political matters, or to stay silent.
In the first of our two-part feature looking at marketing degrees, marketers suggest they still need convincing that universities are equipping graduates for the working world.
Investment in social media has increased more in the past 12 months than ever before yet most marketers admit they still can’t measure its impact. So how can brands prove their investment is paying off?
Proving the effectiveness of marketing spend is moving up the agenda but exactly how to do that is still a sticking point. Last-click attribution and short-term metrics are often easier to analyse but risk “picking the fruit without watering the plant” and ignoring the long-term impacts.
Story of my CV: Former Paddy Power marketer Rory McEntee, who is now marketing director at ‘anti-gym’ brand Gymbox, is not afraid of taking risks, either in his ideas or his career choices.
ITV boss Carolyn McCall wants advertisers and viewers to see the UK’s largest commercial broadcaster in a new light – less cosy, more front foot, and ready to win those all-important ad dollars and eyeballs.
The retailer’s innovative campaign featuring 80 date-stamped ads helped boost brand perceptions, sales and awareness of its delivery services.
The Hoxton hotel group has just opened its first hotel in the US and has a rapid overseas expansion plan in the pipeline, which CMO and former Nike marketer Martina Luger says will be driven by culture.
We arm marketers with all the numbers they need for the coming week.
Three years ago the frozen food category was in steady decline and Birds Eye’s marketing director admits the brand was a “huge part of the problem”. Now, with a new owner and a new direction it has started to turn things around.
Catch up on all the major marketing news this week, including Tesco’s drive to help customers eat more healthily, Heineken’s struggles with ecommerce and Dollar Shave Club’s new business model.
As Facebook and Mark Ritson faced each other on stage at the Festival of Marketing, it became clear the range of challenges facing the social network as it looks to prove its place in the marketing mix and people’s lives.
The sanitary care brand’s realistic portrayal of periods, while potentially polarising, has opened the door to more positive conversations and helped break down taboos.
EasyJet’s Lis Blair is on a journey to move the brand beyond price with a new campaign just six months into the job and a long-term plan to balance creativity with greater use of data.
In the third in our video series, created in partnership with Thinkbox, we speak to those outside the marketing world about marketing’s challenge in the boardroom, gaining the trust of the CEO and the view of effectiveness beyond marketing.