How HP hires for ‘diversity of thought’
Charlotte RogersHP chief communication officer Karen Kahn on creating an empathetic and inclusive company culture, the power of purpose and why she has no aspiration to become a CMO.
In-depth features, interviews and insights into marketing’s biggest issues.
HP chief communication officer Karen Kahn on creating an empathetic and inclusive company culture, the power of purpose and why she has no aspiration to become a CMO.
Mastercard CMO Raja Rajamannar warns that too few marketers have both creative and financial experience, leading to them being replaced by chief revenue or growth officers.
Organising thoughts can be a complex task, so why not think about building a mind map so you can visualise connections between concepts and things that need to be done.
As Mars introduces the fourth iteration of its marketing code, the brand is looking to bolster its commitment to responsible marketing and ensure marketers play by its rules.
Alibaba CMO Chris Tung on the rise of live video, the importance of lifestyle content and why Western brands should underestimate Chinese consumers at their peril.
Italian aperitif Aperol has taken the UK by storm and the man behind its growth, UK marketing boss Nick Williamson, says it comes from “not playing the same game as everyone else”.
As Cadbury looks to accelerate growth in South East Asia and the Middle East, global brand director Ben Wicks shares its plan for establishing a loyal following overseas and why innovation must be led by marketing.
Marketing Week reviews the latest books for marketers.
Tesco is reportedly set to launch a discount chain, dubbed Jack’s, across the UK this autumn but can it build a brand from scratch to truly rival the already well-established German discounters?
Subway is bringing its global repositioning to the UK as it looks to keep abreast of changes in the increasingly competitive fast dining sector.
GSK has introduced a marketing capability programme – MIQ – as it looks to upskill staff around its new model for brand building and marketing in a digital world.
Customer relationship management (CRM) is often seen as the boring and functional relation of customer experience, but without it brands have no hope of truly understanding customers.
More than ever, brand has a reciprocal relationship with business strategy. To achieve success, marketers must communicate and infuse business strategy within the organisation to inform the brand’s direction, says Omobono’s Philip Black.
MediaLink chief transformation officer and former Mondelēz CMO, Dana Anderson, discusses the need to prioritise diversity of thought and the future of marketing.
Anchoring its brand firmly in environmental activism, Patagonia is committed to take an unconventional, mission-driven approach to retail success, explains European marketing director Alex Weller.