In-depth features, interviews and insights into marketing’s biggest issues.
As statistics show one in 10 children in the UK a have diagnosable mental health disorder, brands are helping kids improve their self-esteem, confidence and resilience in an increasingly digital world.
YouGov research reveals the consumer profiles and buying preferences of beer and cider drinkers, including the habits of pubgoers and the brands with the top perception scores.
Having relaunched its brand last year, Canon is now looking at how it expands its brand positioning into CRM and point-of-sale.
As the world of work evolves, brands are ditching old fashioned CVs in favour of highly digital, behaviour-focused strategies for attracting diverse talent.
Instagram levels the playing field for brands big and small looking to connect with consumers and be part of a wider conversation.
The specialist toy retailer says the high street is “far from dead” but making sure it has a “key point of difference” in an increasingly competitive market will be integral to its success.
GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.
Both the advertising and food and drink industries have hit out at a proposed pre-9pm watershed for high fat, salt and sugar advertising despite growing support for such a ban from MPs, charities and public figures such as Jamie Oliver.
To succeed in the world of eSports, brands need to understand how to engage its hyper-social, millennial fanbase.
Marketing Week reviews the latest books for marketers.
With 28% of businesses saying mental health is now a bigger issue than physical illness, marketing could be instrumental in making mental wellbeing a boardroom priority.
At Marketing Week’s Supercharged conference yesterday, brands including Virgin Holidays, Age UK and Ikea talked about the role AI is playing in improving the customer experience, as well as the challenges the new tech throws up.
Boasting million-dollar prize pools, revenues closing in on the billions and a highly-engaged global millennial fanbase, eSports is commanding attention of the world’s biggest brands.
Story of my CV: Despite being pigeonholed as a salesman early on in his career, Intuit QuickBooks CMO Guy Longworth was determined to make the transition into marketing and has since been responsible for launching PlayStation 4 and bringing back the Coco Pops brand.