John Lewis and Diageo on how budget cuts can create opportunities
Russell ParsonsDiageo’s Syl Saller and John Lewis’s Craig Inglis believe marketers should approach budget conversations with the broader business in mind.
In-depth features, interviews and insights into marketing’s biggest issues.
Diageo’s Syl Saller and John Lewis’s Craig Inglis believe marketers should approach budget conversations with the broader business in mind.
Women’s sport might be growing in popularity, but when considering sponsorship opportunities there are certain things brands should consider.
The Winter Olympics is often overshadowed by its Summer counterpart, but there’s a definite buzz coming out of Pyeongchang 2018 as brands use the global event to tap into a ‘younger, trendier’ demographic.
Surging viewing figures and an array of high-profile success stories means women’s sport is riding high in 2018. So why are so many brands neglecting the sponsorship opportunities of this burgeoning sector?
Iceland, Evian, Diageo and Coca-Cola have all committed to reducing plastic waste but brands need to ensure that the PR opportunity is backed up long-term commitments.
Kia’s marketing director David Hilbert sets out how the South Korean car brand plans to shed its low-value image and break into the premium car market.
Hotel Chocolat’s co-founder Angus Thirlwell on taking the brand from an online startup to a modern British chocolate brand accessible to all.
We round up our top picks ahead of 7 and 8 March, including sessions on marketers’ biggest pain points and the most overused jargon.
A year on from Marc Pritchard’s infamous speech, and with brands from Shell to Mars to HSBC reviewing their media, companies are finally realising that getting media right is critical to business growth.
Story of my CV: Jan Gooding gives a frank account of her career, including her “noticeably slower” progression compared to male colleagues and the fact she was edged out of one agency after having her first child, all of which has led to her current role championing diversity and inclusion.
Premium tights brand Heist is selling a pair of tights every 15 seconds through a focus on product innovation and by shaking up the norms around marketing underwear.
The vast majority of those working in the marketing and creative industries in the UK are also worried about the negative impact of Brexit on their jobs.
The story of my CV: Christine Petersen started her career at Amex, but has spent the past 20 years working at high-growth digital firms like TripAdvisor, where she helped build the little-known brand into a $1bn business.
Marketing Week reviews the latest books for marketers.
The battery brand’s sale to Warren Buffett’s Berkshire Hathaway in 2016 gave it the opportunity to rethink how it approaches marketing from a mono-brand perspective.