How one startup is trying to make loyalty ‘smarter’
Leonie RoderickLabelling the current loyalty system ‘broken’, Yoyo Wallet is on a mission to sign up retailers and banks as it looks to digitise loyalty and put consumers back in control.
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Labelling the current loyalty system ‘broken’, Yoyo Wallet is on a mission to sign up retailers and banks as it looks to digitise loyalty and put consumers back in control.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
With your help we have whittled down eight of our top campaigns of 2017 to four for the semi-final. Vote now to make sure your favourite makes it to the final. Voting closes on 15 December at 12pm.
From the GDPR opportunity and the purpose backlash to wellbeing as a differentiator, Marketing Week has rounded up all the trends you need to know going into 2018.
With strategic thinking emerging as the most important skill for marketers, 2018 will be the year references to ‘the colouring-in department’ die a death.
A brand’s purpose should ultimately be its reason for being, so 2018 will see brands move away from ‘doing good’ for the sake of it and a return to proper positioning.
Workplace wellbeing initiatives are no longer just a nice-to-have, in 2018 they will become a boardroom priority.
Marketers must be able to demonstrate the value and return of any investment to the rest of the business amid rising economic uncertainty.
Consumers will no longer stand for outdated gender stereotypes so brands must move towards more progressive advertising.
With further consolidation expected in the retail sector, marketers must rise to the challenge or risk becoming irrelevant.
With GDPR coming into effect next May, marketers must get to grips with their data to ensure they are fully compliant.
As voice technology grows in popularity brands will need to ensure any communication they have with consumers hits the right note.
Inspiring ideas to expand your mind over the festive period.
Matt Barwell says Britvic will increase its focus on data and digital effectiveness going into 2018, while “keeping the magic” alive in its creative work.
This was a year of momentous change that saw brands take a stand against US President Donald Trump’s policies, Samsung redeem itself and the rise of ecosystem brands. Here’s what marketers can learn from those that came out on top in 2017.