2017 year in review: It’s been a bad year for…
Marketing Week ReportersFrom digital marketing’s annus horribilis to the damp squib of virtual reality, these are the cautionary tales marketers must avoid emulating next year.
In-depth features, interviews and insights into marketing’s biggest issues.
From digital marketing’s annus horribilis to the damp squib of virtual reality, these are the cautionary tales marketers must avoid emulating next year.
Iceland’s new marketing boss says the frozen foods retailer wants to “lead a revolution” in how it advertises food.
Mars’s chief marketing and customer officer Andrew Clarke tells Marketing Week his plans for the consumer goods giant and how purpose-based marketing will help achieve his goals.
We have selected eight of our favourite campaigns from 2017, which will now go head to head in the first of round of the competition. Choose your winners now.
When In Rome, which is available in Harvey Nichols and Waitrose, is hoping to capture the hearts and taste buds of British consumers who were put off by “cheap” Australian boxed wine in the 1980s.
The startup, which has already worked with NASA, Coca-Cola and Manchester City, insists mobile gaming is becoming a key channel for marketers.
Marketing Week reviews the latest books for marketers.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
From Burger King’s Google stunt and Ikea’s response to Balenciaga’s ‘copycat’ bag to Wendy’s 2.5 billion earned media impressions, these are the campaigns that caused controversy, set out to make a statement or put humour centre stage.
The charity’s new chairman Matthew Housden says attracting global talent is the marketing industry’s biggest challenge from Brexit, while it also needs to work on bringing in people with the right digital skills.
The digital giant is rolling out GDPR changes globally to spell out when it acts as a ‘controller’ or processor’ of data, but has its reservations around how the rules might affect the user experience.
Trust, understanding and a shared vision is helping marketing and procurement drive transparency, efficiency and stronger agency relationships.
A Marketer’s Best Friend: The close alignment of marketing and procurement is enriching Britvic’s agency relationships and producing stronger creative work.
With ad spend set to rise 12.6% this year, cinema remains a key channel for UK marketers.
The new ASA chairman Lord Currie explains why he thinks ad self-regulation works and the challenges the regulator faces when it comes to remaining relevant.