How brands are using colour to influence purchase decisions and change perceptions
Maeve HoseaAs well as being a brand shorthand for consumers colour communicates at a more subliminal level and can even impact the bottom line if used correctly.
In-depth features, interviews and insights into marketing’s biggest issues.
As well as being a brand shorthand for consumers colour communicates at a more subliminal level and can even impact the bottom line if used correctly.
Getting the price of a product or service right is critical. Customers want to know they are getting value for money but businesses must ensure they’re not leaving any money on the table, so it’s a fine art.
With brands increasingly looking to external candidates to fill CMO vacancies, how many marketers are waiting for a promotion that will never come and how can they ensure they don’t get left on the shelf?
Marketing Week reviews the latest books for marketers.
Online marketplace Trouva, one of Marketing Week’s 100 Disruptive Brands for 2017, is taking on the likes of Amazon by uniting independent boutiques on one ecommerce platform and bringing their unique products to consumers.
Everyone from big beer brands to independent brewers is trying to lay claim to craft beer as they look to win ground in the fast-growing category.
Marketing Week asked two of the leading marketing thinkers, professors Mark Ritson and Byron Sharp, who they admire most in the world of business and what is wrong with the way today’s marketers are trained.
Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.
Having worked with Ford, Android and The Co-operative, the founders of YouTube channel SortedFood share what it takes to develop mutually beneficial partnerships.
The fast food chain has appointed Capgemini and Publicis.Sapient to lead its digital transformation, which could bolster a healthy sense of competition between the two agencies and drive the brand forward.
True cut through comes from building long-term relationships with micro-influencers that are “believable and trustworthy” according to All Bar One’s marketing manager, Michael Duffy.
Mobile network Giffgaff is betting on its community of highly-connected and passionate advocates to make it one of the nation’s favourite brands.
With over a third of marketers unable to calculate if their influencer activity is driving sales, brands need to clear up this murky sector of digital marketing in order to achieve real return on investment.
As the Great British Bake Off returns to TV screens, brands including Lyle’s, Lurpak and Dr Oetker are hoping they have the right mix to bake an advertising success.
The Danish beer giant is positioning itself as the original craft brewery as it looks to premiumise and drive up revenues and profit.