Hack your commute: Stop multitasking
Michael BarnettInspiring ideas to expand your mind on the way to work.
In-depth features, interviews and insights into marketing’s biggest issues.
Inspiring ideas to expand your mind on the way to work.
Modern marketing leaders are refocusing their energy on sales and commerciality, building on their fundamental functional skills to drive tangible business success, according to Marketing Week’s major new study on the ‘Anatomy of a Leader’.
The Japanese sports brand is overhauling its marketing strategy as it looks to become known for more than just running gear.
Close collaboration between marketing and science helps generate new ideas and bring innovative products to market, says Steven Shiel, scientific director at L’Oréal UK & Ireland.
Implementing a video strategy is one thing but if marketers don’t know how to measure effectiveness properly they could be wasting big money.
Creating engaging video content does not have to break the bank. Here’s how to make the most of a small budget.
Brands’ use and distribution of video content is constantly evolving as new formats such as livestreaming and time-limited videos are introduced.
Brands are increasingly keen to use video as part of the marketing mix but what works best and how can marketers ensure it reaches the intended audience at the right time?
The shaving subscription service is determined to appeal to British men by adopting an “underdog spirit”, but faces a battle with Unilever’s Dollar Shave Club once it launches in the UK.
The founders of a marketing agency and a holiday business share their advice for improving working conditions for single parents.
From long form to user-generated, Marketing Week explores different video formats and when best to use them in the first of this week’s focus on video.
Inspiring ideas to expand your mind on the way to work.
Brands are increasingly turning to automated research techniques to prune the market of poor methodologies, toxic panels and anecdotal results, but there will always be a need for human analysis.
The brand, which recently won a Stonewall award for supporting the LGBT+ community, explains how it has put diversity at the core of everything it does – from marketing to management.
Understanding customers is vital but market research isn’t always as high up the agenda as it should be.