Is improving staff wellbeing the secret to brand health?
Maeve HoseaAs the trend for wellbeing in the workplace gains traction, brands are realising the intrinsic link between a happy workforce and a happy customer.
In-depth features, interviews and insights into marketing’s biggest issues.
As the trend for wellbeing in the workplace gains traction, brands are realising the intrinsic link between a happy workforce and a happy customer.
A year ago the wealth management arm of UBS decided to shake up the financial services sector with the launch of content platform Unlimited, making a play for a new generation of purpose-fuelled millionaires.
Burger King might not be the biggest spender on marketing, but its head of brand marketing Fernando Machado says creativity allows it to “speak louder than its size” and get it noticed.
While there are clear benefits to promoting an employer brand, marketers admit there are challenges in terms of message consistency and expectations versus reality.
Improving workplace wellbeing won’t happen overnight so to make a lasting impact brands must see it as part of an ongoing strategy, no mean feat given CMO tenure is falling.
After making one of the most talked about speeches of the year, P&G’s Marc Pritchard is now encouraging the industry to work collaboratively to enforce change.
In Marketing Week’s new ‘Hack your commute’ series we explore inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.
Tommy Hilfiger might be a well-established brand but in order to keep up with today’s always-on consumers and find younger fans chief brand officer Avery Baker has adopted a startup mentality taking cues from tech and entertainment.
The story of my CV: Transformation specialist Claire Hazle talks through the pivotal points of her career, from the moment her interest was piqued by the possibilities of digital to her current role overseeing marketing from her position on the board.
Integrating mental and emotional wellbeing into performance management is helping brands create environments where engaged and resilient teams feel able to thrive
A marketing strategy for mobile needs to realise that the route to purchase is often multichannel and based on a series of moments.
Marketing Week reviews the latest books for marketers.
Huawei’s Western Europe CMO Andrew Garrihy says the Chinese smartphone brand is looking to take on Apple and Samsung with a major push in Europe, following the launch of its flagship smartphone.
Connected and convenient, ‘ecosystem’ brands like Amazon and Google may have the greatest potential for future growth, but does this model work for every business?
Bryn Owen was Blockbuster’s UK chief marketing officer for four years and watched as it went from retail giant to retail casualty. He advises brands on how they can avoid a similar fate.