Why the digital user experience is synonymous with brand
Ben DavisThe digital customer experience is becoming as important a differentiator for brands as product and price.
In-depth features, interviews and insights into marketing’s biggest issues.
The digital customer experience is becoming as important a differentiator for brands as product and price.
From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.
Heineken’s politically-charged Worlds Apart campaign was the victor for the top 10 UK YouTube ads in April, which were compiled by balancing the total number of views with the percentage of organic and paid views.
Should marketers add coding to their ever growing skillset or is it better to build “whole-brained” teams that possess complementary skills?
With Amazon’s advertising business growing fast there’s speculation it could step up its efforts to take on Google and Facebook, and become the third major player in the digital ad market.
Coca-Cola’s new GB marketing director says her objective is to “accelerate growth” despite challenges including the sugar tax, failure of Coke Life and changing consumer habits.
Nike’s #Breaking2 campaign, which saw it attempt to break the two-hour barrier for running a full marathon, could be a glimpse into the future of sports marketing as brands look to make product launches into must-watch events.
Ryanair’s outspoken CMO Kenny Jacobs admits to being “a bit of a bad boy in the industry” but believes brands don’t need to be loved, they just need to stand out enough and retain a healthy dose of common sense.
Speaking around the launch of its ‘Spend It Well’ campaign, M&S’s marketing boss says the new direction represents a more confident business.
Marketing Week has carried out extensive research to make sense of the employment market and identify some of the best places in the UK for marketers to work.
From Google Daydream and HTC Vive to shared virtual reality experiences, Marketing Week talks to Framestore’s co-founder Mike McGee to explore the latest in VR for the next instalment of Digital Decoded.
Possessing the same habits as mums, being confident, prioritising precision and valuing staff happiness are essential attributes for brands that want to resonate with mums.
New research from Mumsnet and Saatchi & Saatchi reveals the brands that are winning the loyalty and trust of modern mothers and what makes them resonate.
Following his recent appointment as UK and Ireland managing director, Ronan Harris shares his views on marketing and its role within the internet giant as part of Marketing Week’s ‘View From The Outside’ series.
United Airlines found out the hard way that when crisis hits in the social media era, there is nowhere to hide. So what can marketers learn from the way brands including Pepsi, BrewDog, Samsung and Google have handled negativity?