5 ways marketers can take action to improve diversity
Leonie RoderickBecoming a more diverse business can seem daunting, but brands must accept it will be uncomfortable and not exclude those who think differently.
In-depth features, interviews and insights into marketing’s biggest issues.
Becoming a more diverse business can seem daunting, but brands must accept it will be uncomfortable and not exclude those who think differently.
As consumers feel the squeeze post-Brexit retailers are tapping into demand for own label alternatives, focusing not just on value, but on driving brand desirability.
Blockchain technology presents vast opportunities for brands, from ad delivery verification to the safe and transparent storage of data, so marketers should get to know the technology now and stay ahead of the competition.
Brands should be using data-driven insights to be more like Amazon and replicate the consumer and shopkeeper relationship of the 1950s at mass scale, according to Air Miles founder Sir Keith Mills.
From making the most of a small budget to measuring effectiveness, we outline five programmatic campaigns that set the standard.
The programmatic space is constantly evolving. With that in mind, here’s three of the latest innovations worth keeping an eye on.
Just four years ago, HMV was forced into administration. But after cutting down its store estate and refocusing the brand it is now more confident about the future.
Employers are facing challenges over expressions of religion and belief in the workplace as new research shows HR professionals have a very different view of practising faith at work when compared to employees.
Digital methodologies such as ‘agile’ are making the leap to other business functions, which means the writing is on the wall for marketers – on brightly coloured Post-It notes.
The Times investigation shows the ad industry has taken its eye off the issues, such as brand safety, that really matter to advertisers.
In the latest instalment in our video series exploring new technology, Marketing Week looks at how and why brands are using artificial intelligence to calculate the return on investment on sports sponsorship.
Samsung has unveiled its first new smartphone since the Note 7 fire debacle as it looks to bounce back and prove it still has what it takes to lead the market.
Marketing Week considers the key issues and questions clients should discuss with agencies when bringing in programmatic support.
Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move.
LinkedIn’s chief marketer had 20 years of corporate communications experience before taking over as CMO and says content marketing and social media is blurring the line between the two.