Rise of the machines: Are robots after your job?
Mindi ChahalShould marketers fear for their jobs or embrace the rise of artificial intelligence and machine learning, so they can adapt now and stay relevant in the future?
In-depth features, interviews and insights into marketing’s biggest issues.
Should marketers fear for their jobs or embrace the rise of artificial intelligence and machine learning, so they can adapt now and stay relevant in the future?
Just over a year into her role as CMO at the world’s fourth largest B2B business General Electric, Linda Boff explains how her team are ripping up the rulebook and driving disruption at the ‘124-year-old startup’.
As 2017’s Consumer Electronics Show comes to a close, we look at key announcements at the event and how CES is evolving.
From live streaming to interactive outdoor campaigns, Marketing Week predicts four trends that will change the media landscape this year.
The IAB’s new CEO, Jon Mew, wants to reassert positivity and get brands to love digital again, after a turbulent year in which measurement, viewability and ad fraud have been top of marketers’ concerns.
Amid the profit warning and warnings of a “challenging” 2017 for retailers, there were also some signs that the Next brand may be on the slide.
Marketers from brands including Pret A Manger, Amnesty International and The British Library came together at the Festival of Marketing to talk about how to do more with less.
The online printer print24.com offers print shops, designers, artists, print buyers, resellers and advertising agencies a comprehensive product portfolio with high-quality products from a variety of categories – many of them starting from one piece and at extremely affordable prices. Alongside classic print products such as flyers, business cards and the popular top sellers such as […]
A combination of streaming and social is disrupting the album release cycle and dramatically altering the way music comes to market. In the second part of Marketing Week’s focus on music marketing we look at the pioneering ways artists and labels are meeting consumers’ always-on demands.
Salesforce’s CMO for Europe Guillaume Roques explains why senior marketers need to get inside the head of the chief information officer in order to succeed.
Consumers can change their mind about buying a product or service at any stage of the purchase journey and for any number of reasons but two new pieces of research find poor customer service and lack of availability are the main turn-offs.
Understanding the role smartphones play in consumers’ path to purchase is only going to get harder as mobile ad spend rises, so what are the challenges and how can marketers look to overcome them?
From ‘visual albums’ to long form releases and guerrilla tactics, musicians have raised the bar for marketing in 2016.
From Facebook’s measurement errors to Unilever’s move to zero-based budgeting, Mark Ritson counts down what he thinks were the biggest marketing moments of 2016 on stage for the Marketing Academy.
Think you know what happened in marketing this year? Test yourself in our quiz, and if you retweet it with your score we’ll pick one person to win a ticket to a Marketing Week event of their choice next year.