Sainsbury’s tops YouTube list of most popular Christmas ads
Thomas HobbsGoogle searches for UK Christmas ads increased 40% year on year in November, with Sainsbury’s, John Lewis and Marks & Spencer leading the pack on UK views.
In-depth features, interviews and insights into marketing’s biggest issues.
Google searches for UK Christmas ads increased 40% year on year in November, with Sainsbury’s, John Lewis and Marks & Spencer leading the pack on UK views.
Mobile ad spend in the UK overtook online display for the first time this year, and mobile technology is evolving quickly to respond to the demand.
Facebook CMO Gary Briggs says creativity and innovation will be key to site’s success over the next 10 years but he warns that there’s no point doing something new just for the sake of it.
As brands including Kellogg’s, Lego and John Lewis are drawn into highly contentious political debates, Marketing Week considers the challenges facing brands in a turbulent era.
Research finds poor quality data is affecting the bottom line for brands which fail to recognise the importance of data accuracy.
From Samsung’s exploding phones to scrutiny of media agencies and the incoming sugar tax, 2016 was a difficult year for a number of brands and sectors.
From Tesco’s comeback to Team GB striking gold at the Rio Olympics, here are five of the biggest marketing success stories from 2016.
Consultancies moving into the creative space is a logical move that will open up opportunities for marketing to move further into the c-suite.
Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
In the fifth of a six-part series in partnership with Salesforce, Marketing Week talks to executives from six disruptive brands about the most common challenges they face.
Marketing should run like a business within a business if you want to engage everyone, says Mozilla CMO Jascha Kaykas-Wolff.
Children’s internet use has hit a record high, according to new Ofcom figures, but with so much of the content they consume being regulated, media owners face growing expectations to take responsibility for kids’ online safety
Startups are keen to hire marketers with a corporate background in order to get big business experience, but brands need to ensure they find the right fit for their company.
Marketers are swapping TV for social media as they take a test-and-learn approach to product launch marketing.
Marketing Week has scoured the latest business books and journals for this digest of recent content on marketing