Why Black Friday is now a vital part of Christmas for UK retailers
Thomas HobbsDespite critics previously dismissing it as a brittle American import, Black Friday has gone on to become a vital occasion for many British brands.
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Despite critics previously dismissing it as a brittle American import, Black Friday has gone on to become a vital occasion for many British brands.
Brands and picture libraries are finally waking up to the problem of images that promote stereotypes, and are broadening their repertoires.
Following our columnist Mark Ritson’s assertion earlier this month that clients should pay for agencies to pitch, Marketing Week asked both clients and agencies where they stand.
The importance of content marketing continues to rise for many brands but knowing how to measure effectiveness remains an issue.
As Royal Mail MarketReach launches its Insight Engine, a tool designed to help marketers plan an effective campaign, Marketing Week shares four infographic galleries that show how direct mail can work for your brand.
With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
Facebook has outlined a number of ways it will address the most recent errors found in its metrics but advertisers are demanding more.
With a move into wearable tech, in-game events and global expansion on the cards, Pokémon Go is devising new opportunities for brands to connect with its 20 million plus daily users.
Instagram is hoping to convince both brands and consumers that it can become a shop, not just a shop window, but it faces a number of challenges.
Rigid strategies that do not focus on the future, restructures that fail to overcome silos and staff who are not empowered are hindering businesses joining up to deliver differentiated customer experiences.
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Outdoor advertising is not just a vehicle for raising awareness, it can also drive purchase consideration and intent, and be used to communicate brand positioning.
CEO of US gaming company Machine Zone on tracking over 400 KPIs, buying 40 billion monthly impressions and why agencies don’t work.
From Google’s new Pixel phone to Adidas’s story of Paul Pogba, here are the top 10 YouTube ads from October.
In the fourth of a six-part series in partnership with Salesforce, we talk to executives from six disruptive brands about the new marketing models helping them to thrive.