Facebook, Deliveroo and Tinder talk bots and data
Charlotte RogersFrom chatbots and AI to breaking the Google and Facebook duopoly, brands at Web Summit in Lisbon ambitiously embraced tech as the cornerstone of future global growth.
In-depth features, interviews and insights into marketing’s biggest issues.
From chatbots and AI to breaking the Google and Facebook duopoly, brands at Web Summit in Lisbon ambitiously embraced tech as the cornerstone of future global growth.
Brands are increasingly using real people in their ads, as consumers reject flashy big-budget campaigns in times of austerity, but does this approach resonate with audiences?
As John Lewis launches its latest Christmas campaign, we look back at some of its most memorable ads – festive or not.
On-demand service Refugee Text is using messenger apps to provide vital information to refugees in a way that is convenient to them and targeted to their situations.
Welcome to the Marketing Week Christmas blog! A chance for the MW team to cram in all the latest festive advertising news in one place.
The use of messaging apps is growing worldwide along with the sophistication of artificial intelligence and ‘chat bots’, but can brands earn the right to share this private space and how will consumers choose to respond?
O2 set up a marketing effectiveness team 18 months ago as it looks to get the best bang for its buck by joining up its customer, brand and commercial divisions.
Having controversially made a move to start selling ads, AdBlock Plus is now out to silence the critics.
Brands need to address the missing skills in marketing departments by focusing on core abilities, offering training and adapting quickly to change.
Marketers often devote their attention at Christmas to big TV campaigns and eye-catching retail promotions, but ensuring existing customers are as engaged as possible in the winter months is just as crucial to a profitable festive period.
Marketers warn against jumping on the latest tech fad and instead focusing on doing something of consumer value.
The National Football League is big business in the United States it is still very much a “challenger” brand in the UK, according to UK head of marketing Sarah Swanson. Here Swanson shares the moments that have defined her career.
As the media landscape becomes ever more challenging, publishers are deciding to take a tastier route and open their own restaurants and cafes.
Reliance on promotions is slowly falling as FMCG brands put a bigger emphasis on effectively communicating brand benefits to justify a premium over competitors.
New research suggests the marketing industry is focusing too much on short-term marketing effectiveness and that this is having a negative impact on awareness, share of voice and ultimately profits.