Cultivating creativity in an always-on work environment
Charlotte RogersHaving the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
In-depth features, interviews and insights into marketing’s biggest issues.
Having the space to feel relaxed, confident and inspired is helping marketers stay creative in a hyper-connected world.
Over a third of the UK population is aged over 50 yet representation of this demographic in advertising is lacking and tends to be stereotypical. The latest in Marketing Week’s diversity series explores the portrayal and targeting of highly valuable mature consumers.
EatFirst is aiming to replicate the success of ecommerce brands such as Asos in the food industry with the launch of an online-only restaurant.
New research shows a significant disparity between advertisers’ assumptions of TV viewing habits and real consumer behaviour.
There has been a surge in hyperlocal apps and services that bring people closer together as the popularity of the sharing economy continues to rise.
In the next of Marketing Week’s shoestring marketing series, Médecins Sans Frontières explains how it took its experience of war zones to festival fields with a low-cost, high impact campaign.
Ted Baker’s energetic founder Ray Kelvin refuses to show his face in public and believes shoppable film will change marketing “forever”.
Marketers selling tobacco, energy, sugary drinks and financial products have some of the most difficult jobs in the profession.
Managing a marketing team is one thing but creating one from the ground up in line with rapid business growth requires additional focus.
During this year’s Festival of Marketing, Marketing Week and Econsultancy hosted a debate sponsored by Microsoft on turning data into actionable insight and the challenges it presents.
With Amazon and Google both launching connected home devices, brands need to start exploring the opportunities.
As consumers become ‘desensitised to the big brother’ effect, larger finance brands including Mastercard and Lloyds are imitating disruptors such as Atom Bank and immersing themselves in biometric technology.
Giving job seekers a poor experience could turn them off a brand from a consumer perspective too.
Consumers do not always say what they mean, which is giving rise to new forms of market research based on emotional reactions.
The fragrance entrepreneur is reinventing retail for the second time with Jo Loves.