The sponsorship model is broken – here’s how to fix it
Charlotte RogersBrands need to do something surprising and different as part of their sponsorship strategy otherwise competitors will always know what to expect.
In-depth features, interviews and insights into marketing’s biggest issues.
Brands need to do something surprising and different as part of their sponsorship strategy otherwise competitors will always know what to expect.
From a staff video highlighting how common mental health problems are, to a collaboration with Rizzle Kicks and a snapchat takeover, here are five brands that have got involved with World Mental Health Day.
From artificial intelligence going mainstream to brands being urged to take their philanthropic efforts more seriously, Marketing Week takes a look at some of the key talking points from Dreamforce 2016.
Brands need to get a grip on their direct marketing or risk being deleted by ‘overwhelmed’ consumers.
From virtual reality to bots, Marketing Week explores the latest advances in the world of technology and marketing.
On day two at the Festival L’Oreal offered advice on how to pay influencers and Amnesty International shared some examples of marketing on small budget
M&S on why it doesn’t target by age and Mondelez talks about the balance between data and creativity.
Donald Trump has rewritten the rules of political communications with a campaign that has earned billions of dollars’ worth of free media coverage and shown the power of emotion over reason.
Consumers fears over data use are not fading so in order to build trust brands are creating a ‘contract’ with customers that enables them to take more control.
Virgin Money’s CEO Jayne-Anne Gadhia explains how the Virgin brand impacts its communications, why ‘lounges’ are its best marketing channel and how it plans to beat fintech start-ups at their own game.
Teasing customers with exclusive email content is helping Cath Kidston drive engagement and loyalty.
Ahead of the relaunch of its Scholarship programme, Marketing Week caught up with The Marketing Academy’s founder and CEO Sherilyn Shackell who has redefined the 4Ps of marketing to match today’s agenda.
A new study shows millennials and older people share many of the same characteristics, as it warns brands to stop peddling age stereotypes in their advertising.
In the next instalment of our series exploring the effectiveness of media channels, we look at cinema advertising and its strength in targeting and ability to bring brands to life with 3D and now 4D experiences.
Despite being victim to a high-profile cyber attack that leaked the personal details of 30 million users, controversial dating site Ashley Madison says it has attracted five million new users in the wake of the scandal, as it shifts its communications focus onto open relationships rather than adultery.