Performance-related pay: good for transparency but bad for creativity?
Charlotte RogersPerformance-related pay deals tie agencies to profit and loss, but creativity could be at risk.
In-depth features, interviews and insights into marketing’s biggest issues.
Performance-related pay deals tie agencies to profit and loss, but creativity could be at risk.
Public Health England’s marketing boss talks balancing traditional and social channels, childhood obesity and why brands need to do more on health.
The software group’s marketing boss talks diversity, strategy and nurturing talent.
Chinese brands are boosting credibility in Western markets through strategic partnerships with European football clubs.
Brands that create memories as part of a seamless customer journey are reaping the rewards in the customer experience stakes.
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
As high-profile brands such as Apple, Diageo and Johnson & Johnson fall out of the top 100 for ‘purpose’, it seems many companies are flirting with the idea and not following through.
Private car hire service Addison Lee is hoping its first rebrand in 40 years will assist global expansion plans and set it apart from Uber.
Marketing Week has scoured the latest business books and journals for this digest of recent articles on marketing.
Hugh Pile has had a varied career, having worked in a number of international roles for drinks giant Diageo before moving into the beauty industry to head up marketing for L’Oréal where he says his biggest challenge is managing complexity.
Ready, set, bake! With the Great British Bake Off set to make its big money move to Channel 4, what does it mean for the GBBO brand and what are the opportunities for marketers eager to get a slice of the action?
Hipster-friendly brands Byron and Deliveroo have both endured negative headlines over the summer, but what do their problems tell marketers about how to remain ‘cool’ in the eyes of consumers?
Nationwide is in the midst of a brand overhaul, with CMO Sara Bennison suggesting it will have to keep on evolving if it is to avoid becoming ‘the next Woolworths’.
The news that AdBlock Plus will start to sell ads has split consumers and resulted in ridicule from the advertising industry.
Charity partnerships have got to be true to the brand’s core purpose, according to Getty Images CMO Susan Smith Ellis, or consumers will not believe in the cause.