How has economic uncertainty impacted marketing budgets?
Molly InnesA troubled economy is making marketers more sales-focused at the expense of brand marketing, according to Marketing Week’s Language of Effectiveness Survey 2023.
In-depth features, interviews and insights into marketing’s biggest issues.
A troubled economy is making marketers more sales-focused at the expense of brand marketing, according to Marketing Week’s Language of Effectiveness Survey 2023.
The demands of digital advertising mean that automation is indispensable for aligning design and marketing.
Vodafone’s youth focused brand has launched a campaign aimed squarely at Gen Z, shifting its focus away from millennials as it looks to better reflect today’s young consumers.
The language of the boardroom means many things – and all of them are vital to any marketer looking to step up to the C-suite. Here we spell out the do’s and don’ts to help you be boardroom ready.
One marketer explores her journey of overcoming burnout and leaving her workplace of 21 years.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the common pitfalls holding back creativity to brands bringing back old slogans, it’s been a busy week. Here is my take.
With marketing channels proliferating, a multichannel strategy is crucial to raising awareness and driving action throughout the funnel.
Jonathan Travers-Smith, founder and CEO of marketing agency Hot Pot China describes how to overcome some of the challenges for Western brands seeking to sell online into China.
Determined to engage a new generation of drinkers across a vibrant and rapidly evolving continent, Guinness opted for a blend of TV sponsorship, experiential, influencer marketing and outdoor to achieve its goals.
Brands such as Morrisons, Tango and Branston are bringing back slogans from their past, which they say still have resonance with consumers.
Zendesk is looking to move forward from its troubled takeover with a brand refresh and media investment which takes a forward-looking approach to tackling customer acquisition that puts mental availability high on the agenda.
What are the latest developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership?
The barriers to introducing accessible advertising are relatively low, but the potential gains for brands are high, according to P&G Europe’s chief brand officer, Taide Guajardo.
A recent Advertising Week Europe panel session revealed the full-funnel impact that a creative approach can have on a campaign.
A number of large FMCG brand owners, including Kraft Heinz, Britvic and Reckitt, claim they have seen “minimal” impact from private label, despite statistics suggesting own brands are winning share. So what’s happening?