‘Welcome to new luxury’: Why Frasers Group is ‘rewriting’ the Flannels brand
Niamh CarrollFlannels has repositioned to reach a new, younger breed of luxury consumer, as its new CMO says the brand was unclear on who it was speaking to in the past.
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Flannels has repositioned to reach a new, younger breed of luxury consumer, as its new CMO says the brand was unclear on who it was speaking to in the past.
Kicking off a new series exploring the role of the metaverse in marketing now and tomorrow, we explore whether it’s time to start building a virtual community for your brand.
Rather than opting for blanket promotions and slashing prices, marketers are advised to tap into the power of behavioural science.
The views of the giver, not just the recipient, strongly influence how people perceive Christmas gifts, as do the price and packaging. Brands should take note.
Many B2B brands will be reducing ad spend as recession bites, but marketers must be more rigorous about measuring alternative channels such as PR.
By formalising their support for the Gold Standard and prioritising certified partners, advertisers are actively helping to build a more sustainable, effective and user-orientated digital ecosystem.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Consumers are avoiding situations where they would typically buy something – like a warm drink on a cold day – so brands need to give them good reasons to spend in these moments.
Jumping on news of a potential festive food shortage, Heinz gave its Big Soup brand a much-needed boost through its most cost-effective earned campaign of 2021.