How ABM is driving ServiceNow’s goal to treble sales by 2026
Marketing Week PartnerThe cloud software company is focusing on retaining and growing its biggest customers in order to achieve its revenue target of $16bn in three years.
In-depth features, interviews and insights into marketing’s biggest issues.
The cloud software company is focusing on retaining and growing its biggest customers in order to achieve its revenue target of $16bn in three years.
The way B2B brands work with partners such as resellers is fundamentally changing, and driving consistent growth requires something more radical than a business-as-usual approach.
Winner of the Marketing Week Award for Brand Innovation, care home group Anchor amplified its recruitment by investing in social media, targeting and employee research.
Regardless of commercial impact, marketing director Annabelle Baker says the decision was the correct one ethically, as the retailer curates “fandoms” on other platforms.
On a budget of just £120,000, suicide prevention charity CALM used footage of iconic sporting moments to challenge the stigma around mental health.
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
First-time TV advertisers will need to see past stereotypes that it is costly, hard to measure and in decline. Here’s why those views are outdated.
CMO Julien Barraux is on a mission to find Unilever’s next billion-euro brand, as its ice cream brands enter a new era as their own business group.
Reflecting on its community-focused tie-up with Vista, Liverpool FC claims to have “advanced massively” in the way it measures the effectiveness of its sponsorship deals.
Older campaigns and intellectual property (IP) may be a brand’s “greatest and most neglected assets”, according to research from System1.
Machine learning helped the home improvement retailer develop personalised communications for its two target audiences – everyday consumers and the professional market.
Far from being seen as a disadvantage, marketers from WeightWatchers, UPS and Vista demonstrate why working in a range of sectors is a definite plus.
The drinks giant is joining forces with media agency PHD and the Brixton Finishing School to open up marketing to a new crop of diverse talent.