Leading through crises: Tips from Marketing Week’s Top 100 marketers
Marketing Week PartnerWhile it seems like the world is ricocheting from one crisis to another, a panel of Marketing Week’s Top 100 marketers discussed how to keep a cool head.
In-depth features, interviews and insights into marketing’s biggest issues.
While it seems like the world is ricocheting from one crisis to another, a panel of Marketing Week’s Top 100 marketers discussed how to keep a cool head.
In the current economic climate, with inflation increasing, fuel costs soaring and interest rates rising, the overarching narrative from business, media and government is one of cutting back, making your money go further and getting the best deals available. Little wonder then that discounting seems a logical answer for businesses striving to keep their market […]
By adopting a more emotional approach to its marketing and experimenting with its media mix, Maersk has successfully shifted perceptions of its brand and grown both revenues and profits, its head of marketing explains.
Marketers have a responsibility to integrate sustainable thinking across their whole discipline, acknowledging and reducing the carbon footprint of digital activity.
To celebrate the Marketoonist’s 20th birthday, we asked its founder, Tom Fishburne, to select 20 cartoons that sum up some of the key moments in marketing over the past two decades.
Virgin Media O2 and Monzo reveal how de-siloing data and teams can optimise the customer experience.
As the economy continues to hang in the balance, should brands focus on growing their appeal to new consumers or rewarding existing customers?
UK brands are often accused of a lack of innovation, but is this fair? Marketers explain what they’re doing to stay relevant and drive growth.
It’s unrealistic to expect budgets to remain intact, so use data to demonstrate where your marketing is most effective and why share of voice is crucial to growth.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketing’s relationship with finance in B2B to Asos’s admission it had not been spending enough on brand, it’s been a busy week. Here is my take.
Henkel’s laundry and homecare and beauty divisions will take a more unified approach to agencies, media, digital strategy and sustainability as the two merge into one consumer goods business unit, marketing director Nikki Vadera explains.
In the latest episode of Marketing Week’s podcast series, Johnnie Walker global marketing director Chris Goddard discusses his 18-year career at Diageo, why taking parental leave was a lifechanging decision and the value of cultural curiosity.
Although it was founded more than a decade ago, hair tools firm Cloud Nine’s brand journey kicked off properly three years ago, and it is already leading to significant growth.
From investigating levy share, to blind CVs and embracing mentoring, here are seven practical ways marketers can open marketing up to talent from diverse socio-economic backgrounds.
By creating rewarding experiences that give consumers reasons to share information willingly, brands can earn greater trust as ‘data guardians’ while powering more relevant personalised marketing.