Client conflict sparks 9m Esure DM move in house
Marketing WeekEsure has moved its 9m direct marketing account in-house following the merger of its retained agency Sharpen Troughton Owens Response into RMG Connect.
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Esure has moved its 9m direct marketing account in-house following the merger of its retained agency Sharpen Troughton Owens Response into RMG Connect.
PepsiCo has signed up defending US Open champion Maria Sharapova to endorse sports drink Gatorade. The deal is understood to be worth several million pounds. The strategy sees Britvic, which makes and distributes PepsiCo’s soft drinks in the UK, further boost its association with tennis. Its Robinson squash brand is already a long-term headline sponsor […]
The timing of Fru Hazlitt’s abrupt resignation from her role as chief executive of Virgin Radio, the Scottish Media Group-owned national commercial station, may have surprised the radio industry but few observers doubt what her reasons may be for leaving after just 18 months. When Hazlitt arrived at Virgin Radio in August 2005, the station […]
ITV’s poaching of Telegraph new media chief Annelies van den Belt (MW last week) is an indication of just how seriously traditional media are taking the online world. Van den Belt joins as managing director of the broadcaster’s broadband division ahead of a relaunch of its website, which will herald the UK’s first free, full […]
Just when consumers thought it was safe to relax in front of the fire and forget about suppliers, npower and British Gas are squabbling over prices again, creating new confusion over tariffs – the the ultimate benefit of the companies, says David Benady.
2006 was an ‘annus horribilis’ for national carrier British Airways, which endured scandal, bad press and rumours about its relationship with BBH, and already this year senior marketer Jayne O’Brien has quit. Yet, the airline aims to market its way out of trouble in 2007.
The more recognisable a brand is in the many varied markets around the world, the more benefits it will reap, but finding a universally appreciated concept is far from simple.
Paul Philpott, one of the car industry’s highest-profile marketers, is leaving Toyota GB after more than nine years. Philpott, Toyota’s commercial director, is tipped to join Kia UK as managing director next month. A Toyota spokeswoman confirms Philpott, who joined the company from Ford in September 1997, has resigned but will not comment on his […]
Heineken aims to go where other beer brands cannot reach
Retailers feel the ‘ouch’ in vouchers
Companies are increasingly communicating their values to customers and staff through branding, a process that has given market research influence beyond the marketing function. By Alicia Clegg
That the two remaining founders of Soul should leave the agency 18 months after its acquisition by Nitro should not, perhaps, have been a surprise. Rumours had been circulating about Nitro London managing director Bruce Crouch for months. There were suggestions that Crouch, father of Liverpool and England footballer Peter, was leaving to become his […]
Vodafone’s pursuit of India’s Hutchison Essar is being seen by some as a sign of renewed confidence at the world’s leading mobile phone operator after a turbulent 2006. The company has confirmed it is considering making a bid for a controlling stake in Hutchison Essar, which is the fourth-biggest operator in India – the world’s […]
Who will be the stars of 2007? Last year belonged to Marks & Spencer, but the next 12 months could see several big names shine just as brightly. Here we take a look at some of the likeliest contenders hoping to make their mark during the coming year.
Richmond Foods’ premium low-fat ice-cream brand Skinny Cow is rolling out a new-year campaign that bucks the trend for diets, detoxing and healthy living by encouraging consumers to indulge.