Match Day Media in music extension
Marketing WeekMatch Day Media, the in-stadium television company, is extending its network into music after signing a three-year deal with the Manchester Evening News Arena. It will launch in January.
In-depth features, interviews and insights into marketing’s biggest issues.
Match Day Media, the in-stadium television company, is extending its network into music after signing a three-year deal with the Manchester Evening News Arena. It will launch in January.
Virgin Megastores, part of the Virgin Retail division, is ramping up its marketing department in a bid to boost its position on the high street.
Train operator GNER and tourism body EnjoyEngland are launching a joint advertising campaign to promote famous landmarks along GNER’s East Coast Main Line. A television campaign, which will break in the first week of January, will feature landmarks in London, Newcastle, York and Leeds and will promote things to do in the cities. GNER is […]
Just over a year ago Sir Frank Lowe shocked the industry by announcing he was returning to agency life to launch a start-up staffed by a team of heavy hitting executives. Lowe, who had been ousted three years earlier from the ad network bearing his name, meant business. The then-unnamed agency snatched Lowe London’s £50m […]
Lucrative sponsorship deals between Premier League football clubs and online gaming companies in the UK could become a thing of the past after the Gambling Commission last week confirmed it would investigate whether the partnerships encouraged children to gamble. The commission will explore whether new laws, set to come into force next September under the […]
Often dreaded by staff, workplace events are more productive when part of a consistent strategy to create a strong corporate culture, and can have positive financial benefits too. By Ed Drayton.
ITV’s top marketer Clare Salmon looks set to become the first senior executive to leave the broadcaster in the wake of Michael Grade’s appointment as executive chairman. Salmon, director of marketing and commercial strategy, is said to have been…
Loyalty schemes, particularly the large-scale point collecting programmes used by the major retailers, are going to have to reinvent themselves in order to stay abreast of the revolution in “social media”, according to industry experts. Loyalty Management Group (LMG), which operates the Nectar card on behalf of 17 partners, is talking to agencies about the […]
Trinity Mirror boss Sly Bailey disappointed analysts by announcing that the company is to sell off some of its titles including the Racing Post. However she is adamant that the move is the only way forward for a plc that must think of its diversified shareholders first. By Mark Choueke.
FINA, the world governing body for aquatics, has appointed sports marketing agency Fast Track to identify national sponsors ahead of next year’s annual World Swimming Championships. The five-day event will be staged in Manchester from April 9 next year, ahead of the Beijing Olympics. It is to be the largest sporting event to be staged […]
Napster is launching five dedicated Christmas radio stations for the holiday season. The online music download service is rolling out a service that will allow subscribers to access a number of playlists from a range of genres with a Christmas theme. The genres range from a “traditional” Christmas playlist to jazz-based tunes. Napster members can […]
Innocent Drinks has ended its search for a marketing director by poaching Nestlé head of brands at Cereal Partners Gareth Helm…
ITV’s top marketer Clare Salmon is understood to be leaving the broadcaster after nearly two years. It is thought that she is still in talks with ITV about her departure but she is expected to be replaced by marketing director David Pemsel. Salmon, the company’s director of marketing and commercial strategy, was appointed as marketing […]
Google has finally made its long-anticipated move into television advertising after signing a deal with BSkyB that brings together two of the world’s most ambitious and forward-thinking media companies. James Murdoch, Sky’s chief executive, has been making a habit of shaking up the television world – most recently with his share raid on ITV. Google, […]
From Hovis to Benson & Hedges and Jaffa Cakes to Liverpool Football Club, the ownership of some of the UK’s most famous brand names is changing.