In-depth features, interviews and insights into marketing’s biggest issues.
Sue Ryder Care, the healthcare charity, is to launch its largest advertising campaign for five years. The Put Back campaign will first be tested in the North of England, before being rolled out nationwide. It will include a series of radio ads on Classic FM, 48-sheet posters and national and regional press ads. The charity […]
Premier Foods, the owner of Branston Pickle and Ambrosia, is conducting a review of its £15m media planning and buying account through Agency Insight. The company is looking to consolidate its media into one agency following the acquisition of the Campbell Soup Company, which includes the Oxo brand, for £460m in July. Currently ZenithOptimedia is […]
Poor results at do-it-yourself chain B&Q have dragged down results at parent company Kingfisher…
BT is planning to double its revenues from key international markets within three years, and is on the hunt for a new digital agency to help with its growth plans. Currently the BT Global Services division earns most of its money from the UK and Western Europe. However, BT says that revenues from the US, […]
IMG, the global sports, entertainment and media company, has appointed two new executive vice-presidents and co-managing directors to head its Worldwide Licensing & Consumer Products business. Tim Rothwell and Bruno Maglione, who have worked as a team for the past eight years most recently at Marvel Entertainment, will report directly to George Pyne, president of […]
As the UK’s property industry defies expectations of a collapse, use of the internet by househunters continues to grow and a host of websites now vie for the attention of consumers and agents alike. Rightmove.co.uk has appointed Equinox Communications and Connect Communications to handle its £4.5m media and advertising business (MW last week) as it […]
ISP calls on Mishon to promote sales promotions
Tesco tipped for paid-TV success
Events sponsorship is a good way of getting your brand noticed, but deals should only be agreed with well chosen partners, and as part of a marketing strategy with defined goals. By Martin Croft
Workers judge their jobs by more than their pay packets, and to stay loyal they must be motivated and engaged, which is why staff incentive schemes are increasingly important. By Steve Hemsley. Of all the motivational ideas, inviting staff to a Stick Man Health Farm is one of the more unusual. Yet around 80 employees […]
There is a fine balance to be struck when choosing a conference location: for incentive impact, a ‘wow’ venue is often best, but for everything else it is hard to beat local attractions. By Ed Drayton. One of the first decisions when planning a business conference is where you’re going to hold it. Do you […]
Top Virgin Mobile marketer Graeme Hutchinson is leaving the company following its £962m acquisition by NTL in July. Hutchinson, who has chosen to leave without a job to go to, has been with Virgin Mobile since it launched in 1999 and has occupied the roles of sales director, sales and marketing director and more recently, […]
Apple Computer is expected to steal a march on its bitter rival Microsoft this week, after BSkyB became the second company forced to suspend a movie download service because of problems with Microsofts software. Apple is launching in the competitive movie download market and is likely to use Microsofts problems as an opportunity to establish its own movie service…
When Sony announced last week that the launch of its newest console, the PlayStation 3 (PS3), would be delayed, it seemed to some observers that history was repeating itself.
The unexpected success of a relatively unknown Irish cider brand has thrown the spotlight onto a much-neglected area of marketing. Demand planning is often restricted to big launches, but even the largest multinational can be tripped up by failures in research…