Take control of customer relationships after cookies: Your to-do list
Mike MenzerBuilding brand partnerships, CRM and publisher ecosystems are all crucial for when third-party cookies disappear. Don’t expect to achieve them overnight.
In-depth features, interviews and insights into marketing’s biggest issues.
Building brand partnerships, CRM and publisher ecosystems are all crucial for when third-party cookies disappear. Don’t expect to achieve them overnight.
In the first episode of a new series, three marketing heavyweights make their case for the marketing buzzwords, theories and jargon that must be banned from marketing – which do you want to see consigned to Marketing Week’s Room 101?
Evolutions in consumers’ values, as well as how they interact with technology today, are among the driving forces behind 2022’s key marketing trends.
Marketers from three hard-hit sectors share the lessons they learnt during the pandemic.
Rather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.
M&S, Next, Superdry and PizzaExpress have all announced their intentions to move away from a culture of sales and discounting as a means of driving sales, as post-Covid demand offers the perfect moment to transform consumer expectations.
While brands struggle to define what they mean by hybrid working, they could be missing out on a wealth of talent in search of meaningful flexibility.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the challenge of marketing during times of war to getting pricing right, it’s been a busy week. Here is my take.
Amid a global crisis, KFC saw a once-in-a-lifetime opportunity to flaunt its slogan in a way that would boost word of mouth by over 3,800%.
With statistics suggesting 60% of product relaunches fail, what does success look like and which brands are getting it right?
Rising costs and price inflation will drive businesses to seek cuts and save margins, but marketers must ensure investment behind the brand is sustained.
Hanna Wade, marketing effectiveness director at Jaywing, delves into the top three strategic considerations for marketing effectiveness in 2022.
Despite facing 10 months of Covid-enforced closure, PureGym claims adversity has made the business stronger and clarified its purpose as a “health brand”.
By keeping its ear to the pulse on social, Weetabix launched a bold and attention-grabbing campaign for just a few thousand pounds.
Betway believes its new sonic brand will help it to cut through in the competitive and homogeneous sports gambling sector, as Mark Ritson labels the asset “one to watch”.