Musicians like Neil Young lack the market power to force Spotify’s hand over Joe Rogan
Mark RitsonThe asymmetry between millions of available songs and the five companies dominating streaming means no artist can put Spotify in a corner.
In-depth features, interviews and insights into marketing’s biggest issues.
The asymmetry between millions of available songs and the five companies dominating streaming means no artist can put Spotify in a corner.
Pursuing partnerships, entering awards and carving out a place in culture are all strategies that have helped sexual wellbeing brand Lovehoney achieve global growth.
Companies are prioritising external hires to bridge the data skills gap, with a third of marketers describing data and analytics talent as a recruitment priority. But are brands adopting the right strategies?
With research suggesting B2B marketing is becoming more difficult in the context of Covid, is it time for brands to embrace risk and be bold?
Latest research shows loyalty redefined as habitual behaviour may move the needle on customer experience.
Highlighting how having ‘no fixed address’ can exclude people from society, HSBC teamed up with Shelter to tackle the financial exclusion faced by the homeless community.
Marketers from Asahi, Danone and Credit Suisse agree that overly long-term goals and talking rather than taking action can do more harm than good.
As exclusive Marketing Week data reveals almost a third of marketers have seen their strategic role elevated over the past year, could a combination of performance during the pandemic and greater accountability be making the difference?
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketing funnels to the search for talent, it’s been a busy week. Here is my take.
Marketers might need to rethink how they talk about funnels with the wider organisation if they are to gain the most traction.
A cornerstone of marketing theory for more than 100 years, are brands taking the funnel concept too literally, or should they flex to reflect customer journeys in 2022?
Far from being content to play second fiddle to the established players, no and low alcohol brands and plant-based products are focusing on their visual identity as a means to capture market share.
Undertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
The CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.
By tapping into the power of its masterbrand, Tesco Mobile went from overlooked brand to “customer champion” on track to exceed 15% consumer growth by 2025.