A new campaign approach: Connecting customer journeys through the funnel
Sean HargaveBringing together brand and performance marketing teams allows more understanding of insights across the customer journey.
In-depth features, interviews and insights into marketing’s biggest issues.
Bringing together brand and performance marketing teams allows more understanding of insights across the customer journey.
From Reebok to Tiffany, Bezos to Burger King, brand purpose to Meta, Marketing Week’s trusty columnist reveals his top 10 marketing moments of the year.
Having launched a world first Level 7 apprenticeship in data science and AI for the retail sector, Marks & Spencer firmly believes in the power of apprentices to drive business forward.
2021 has been a difficult year to read. The mood and sense of optimism dictated by lockdown and lockdown easing, and punctuated by supply chain issues, price pressure and economic capriciousness. All mixed with stolen moments of possibility and opportunity.
With just over a week left to go until Christmas, Marketing Week shares its take on this year’s Christmas stars and festive flops.
What do Sir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer want to see eradicated from marketing?
The two brands explained how they use data to match the audience to the message, speaking on the ‘Marketing That Matters’ podcast.
Tom Wallis joined Gousto when it was a relatively unknown brand and established a marketing team from the ground up that has grown and evolved as the business has expanded.
Post-pandemic, fashion brands have to live up to not just their own, but also their customer’s values, to stand out in an ever more crowded landscape.
Acknowledging NPS is being “destroyed” by misuse, the founder of Net Promoter Score has developed a complementary metric aimed at ushering in the era of customer capitalism – if marketers are ready to be radical.
The social media environment can become a safer space for both brands and consumers when people feel secure and confident enough to share their voice.
A look back at the highlights from the podcast in 2021: from TalkTalk’s rapid digitisation of its sales journey, to Ancestry and IG Group capitalising on new-found consumer demand, to how Samsung and Uswitch are meeting customers where they are. Plus, advice on digital transformation from Google’s industry managers
Marketers are being urged to look beyond last click modelling and run trials to establish their most effective channel mix in driving incremental sales.
The Great CX Reset is now under way and innovations are a necessity, not a nice-to-have, as the digital noise grows louder.
As a purpose-led brand, Dove wanted to highlight the courage and confidence of key workers in a way that government messaging was failing to do.