Reusables brand Chilly’s on its mission to outlaw single-use plastic
Matthew ValentineReusable bottle and container brand Chilly’s believes its positive vision of a UK without plastic pollution will resonate with consumers crying out for change.
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Reusable bottle and container brand Chilly’s believes its positive vision of a UK without plastic pollution will resonate with consumers crying out for change.
New research from Adobe shows more than half of customers stopped buying from a brand that broke their trust last year, with data indiscretions being the biggest cause. But there’s also an opportunity to build trust and strengthen customer relationships by using data to add value for customers.
On The Beach took the bold decision to answer customers’ questions during lockdown, rather than sell holidays to them. The result was a 53% rise in customer engagement, which now puts the brand in a good position for the future.
Adapting your business to ensure employees are engaged is just as important as responding to new consumer behaviours, if brands want to be seen as customer experience leaders after the pandemic.
The chief growth officer challenges her younger self to push for societal value, make advertising that truly reflects the population and think about consumers as individuals.
To know and grow their audiences online, advertisers must look beyond the “walled gardens” and make use of emerging solutions that illuminate consumer behaviour across the open internet.
The jewellery brand wants to appeal to a new generation by communicating its brand purpose of ‘brilliance’ through separate storytelling and marketing effectiveness teams.
Scotch whisky brand Johnnie Walker is thriving thanks to a combination of sustained investment, a switch to localised marketing post-pandemic and rich insight ensuring its long-term ‘Keep Walking’ platform remains relevant to consumers.
As Cop26 kicks off this week, marketers are feeling the pressure to communicate their brands’ sustainable credentials and avoid claims of greenwashing, while still delivering for customers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating Direct Line’s Grand Prix success to Burger King admitting it has diluted its marketing firepower, it’s been a busy week. Here is my take.
At a Festival of Marketing virtual roundtable, marketers acknowledged direct-to-consumer sales could be a boon to brands as shopping behaviour shifts, but the offerings need to be relevant and add value for consumers.
Marketers who changed jobs during lockdown, or hired new recruits remotely, reveal how they are shaping the future of office life.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.
From Nike to EA Sports, brands blurring the lines between entertainment, social conscience and the desire to lead are gaining cultural credibility in the world of sport.
With Standard Life performing better than both Phoenix and the market on average across almost all measures, the group is investing heavily in the brand in a bid to enhance its customer-focused credentials.