How to drive brand loyalty among the younger generations
Andrew BusbyBrands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
In-depth features, interviews and insights into marketing’s biggest issues.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
A retail specialist, Gary Kibble is a firm believer in soaking up marketing knowledge and embracing each new challenge, mixing data with a hefty dose of creativity wherever possible.
The second season of our podcast looks into digital brand transformations, starting with TalkTalk’s response to booming demand in the pandemic.
The fourth annual CX50 list, compiled by Marketing Week in partnership with Zone and Cognizant, recognises the CX leaders successfully facing the future.
When Cristina Diezhandino took over as Diageo’s CMO last summer she saw it as an opportunity to rethink “the future of marketing” and introduce six pillars to rally the drinks giant’s 1,200-strong team.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From understanding where you can add value to Sports Direct’s brand building endeavour, it’s been a busy week. I’m stepping in for Russell again this week, so here is my take.
Both the Olympics and Euro 2020 tournament will see significant changes to the way we watch sport, with broadcasters poised to introduce new tech to create immersive fan experiences.
In the latest episode of Marketing Week’s podcast series, Eve Sleep’s Cheryl Calverley discusses what skills marketers need to become CEO and why building a culture of forgiveness is essential.
When you place advertisements or send out mailings you want to be sure they’re viewed by the right people. Geodemographic techniques will tell you where your clients are.
Established brands from the worlds of FMCG to automotive have used the pandemic as an opportunity to accelerate their ecommerce plans and make a DTC debut.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the need to merge brand and performance teams to the value of diagnosis, it’s been a busy week. Here is my take.
From M&S’s transformation strategy reaching an “inflection point” to Three’s move to shake off its challenger perception in the UK and Volvo’s DTC play, catch up on this week’s biggest marketing news.
With twin campaigns running to tackle online hate, BT marketing boss Peter Jeavons explains how abuse directed at BT Sport staff brought home the enormity of the situation.
From equalising parental leave to recognising the trauma of pregnancy loss, a growing number of brands are putting policies in place that not only support employees but respect their role as parents.
Representing £300bn in spending power, multicultural communities are a market no brand should ignore, and which each need their own approach to communications.