The English Tourist Board is reviewing its advertising for short breaks brand Great Escapes and has shortlisted agencies in the run up to a pitch in November. The account is currently held by Impact FCA! A 500,000 press campaign launched last month targets career couples, families and elderly couples. It is running alongside a direct […]
What an excellent thought behind the Leagas Shafron agency house ads you’ve been running recently. “If you’d like to be more famous than your agency, call Ron Leagas” is the message. In fact, I think it is as good a thought as it was back in the Eighties when we used it as the title […]
Is there anybody around who might do enough miles, or live long enough, to earn the required tokens for a Trinitron 28″ TV through BP? The latest That’s Entertainment Collection promotion is rather challenging. The CDs and videos are the same as in previous promotions, but because this is a longer term promotion I am […]
After 470 days of legal drama, the OJ trial has ended, but what about the board game and the OJ industry?
Grand Metropolitan has scrapped its food sector structure and made the food group’s chairman and chief executive David Nash redundant. He will receive more than 900,000 in compensation. The move is part of a wider restructure within Grand Metropolitan which is facing the retirement of group chairman Lord Sheppard next March. George Bull, currently group […]
Bates Worldwide in New York has won the $40m (26m) Electronic Data Systems Corporation account, which will involve producing a global branding campaign. The appointment follows a seven-month review that began when EDS, which is owned by General Motors, decided to find a single agency to handle its advertising worldwide. A small agency, Goldsmith/Jeffrey, has […]
When are you going to put a stop to your letters page being usurped by salesmen masquerading as marketing directors, claiming to have been misrepresented, simply so they can get a 19p plug for their company, product or service? As a marketing consultant in brand development (I’m in the London phone book), this sort of […]
Korean car manufacturer Daewoo launches its secondhand car business, Daewoo Resale, at the end of this month, backed by a television campaign through Duck-worth Finn Grubb Waters. The commercial emphasises that Daewoo puts all its secondhand cars through its own tests, an AA inspection, and carries out two independent history checks before the vehicle goes […]
Guy Wesch, a former advertising agency boss, has been charged with murder. Wesch, 61 and unemployed according to the police, was charged at Hendon Magistrates Court on October 2 with murdering Susan McCarthy, 55, at his home in North Finchley
When it comes to television sponsorship, the UK and the US
Thomas Cook is understood to be approaching retailers and financial service companies to launch a loyalty scheme that will rival Air Miles. According to a source who has been approached by Thomas Cook, the scheme works on a points system similar to the Shell Smartcard. Retailers and other companies who subscribe to it will add […]
Air Miles marketing director Stephen Taylor has left the travel incentive company to join Safeway and take a lead role in its loyalty card programme. Taylor will report directly to Safeway director of brand marketing Roger Ramsden. He will take the title of electronic relationship marketing controller and be closely involved in Safeway’s ABC loyalty […]
I read Mary Lewis’ article “The personal touch” (MW September 22) on personal care products, the targeting, marketing and branding of which is far more complex than she depicts, and would like to set the record straight on a number of points. Yes, Durex is a valued client of The Pea Green Boat and we […]
These days, the retailer, or middleman, has it good: ownership of the customer relationship, and the facility to cream off a profit at the end of a complex supply chain. Now the information revolution has opened the way for the manufacturer to
Brands Bought The hottest August this century saw intense activity in the impulse ice cream sector. Consumers named 67 brands of cornet, lolly, ice cream bar or individual tub, making this one of the most crowded and diverse sectors that Brand