British children hate Coca-Cola and Studioline ads, love Nike and Andrex ads, and watch over nine hours of TV on a Saturday, according to the 1995 schools survey by the Business Development Partnership. BDP surveyed over 1,100 seven to 16-year-old girls and boys, asking them about everything from their favourite crisp flavours to their career […]
The sale of the Thomson Corporation’s Scottish newspapers is expected to be finalised within the next two weeks. At the same time, Trinity International has decided to close Thomson Media Sales. Dundee-based publisher DC Thomson is the front-runner to buy the Aberdeen Press & Journal, while the owners of The European, the secretive Barclay brothers, […]
Post Office Counters is reviewing its 3.7m account, held by GGT for the past five years. Head of communications strategy Phillipa Dennell confirms that the Post Office is shortlisting four agencies, including GGT, and expects to appoint one of them by the end of the year. Dennell says the reason for the review “is not […]
IBM’s head of consumer business has left the company, two months after it set up the new consumer division. IBM consumer business manager Graham MacPhee says in a statement that he has “decided to pursue a career outside IBM”. He adds that his reason for leaving is “personal”. It is not known if MacPhee has […]
The battle between Scholl Consumer Products and rebel shareholders is delaying the company’s planned 8m worldwide relaunch of its products . Scholl is embroiled in a dispute with shareholders, who are demanding the replacement of non-executive directors and a break-up of the company. Its management wants a complete overhaul of the design, logo and packaging […]
Superdrug is launching its own scratchcard game, following the 800-strong chain’s decision to pull out of trials for the National Lottery earlier this year. The chain switched off Camelot lottery machines after it found that queues for tickets were clogging up stores, making shopping difficult for other customers (MW June 2). Superdrug claims to be […]
I was interested to read your car article “Fighting for cover” (MW September 29). However, as the first car insurance operator to advertise on TV in the Sixties, with the highest share of voice in the market in May this year and a market share of six per cent, I was concerned to see that […]
Northern & Shell’s OK! magazine is to become a weekly from March next year. The celebrity monthly is hiring advertising sales staff and journalists.
A close examination of the European satellite TV market shows that quality programming really does pay
Hot air balloon company Air 2 Air offers the ultimate day out for high-flyers. With 150 take-off sites nationwide, the company provides clients with the perfect atmosphere in which to float ideas.
Five agencies chasing after ITV’s increased marketing spend of 6m for next year. The broadcaster has also created a marketing role which it has yet to fill. Incumbent Grey has been joined by Lowe Howard-Spink, Bartle Bogle Hegarty, Abbott Mead Vickers.BBDO and Ogilvy & Mather. Some of the agencies other than Grey have experience of […]
The Observer’s circulation decline has been halted in the first month of its new look. The average issue circulation of the Sunday title during September is expected to be about 477,000, up 40,000 on August. August is traditionally a slow month for newspaper sales, but comparison with the Observer’s September 1994 circulation of 477,093 illustrates […]
Clients and agencies have hit out at price hikes, insufficient post campaign reporting and the poor direct-response capability of commercial radio. They took full advantage of a Radio Advertising Bureau (RAB) conference held in London last week to air their grievances. Bradford & Bingley Building Society strategic advertising manager Andrew Robertson attacked the medium for […]
Northern & Shell’s OK! magazine is to become a weekly from March next year. The celebrity monthly is hiring advertising sales staff and journalists.
I was interested to read your car article “Fighting for cover” (MW September 29). However, as the first car insurance operator to advertise on TV in the Sixties, with the highest share of voice in the market in May this year and a market share of six per cent, I was concerned to see that […]