The traditional role of conference production companies is seriously under threat. With clients now producing a lot of their own graphics and specialist staging firms offering technical expertise, in many cases their position is being reduced
News round-up gives readers an at-a-glance overview of this month’s conferences and exhibitions news.
British Airways has considered dropping the word “British” from its name as part of a forthcoming corporate redesign, according to industry sources. The “world’s favourite” airline is understood to have discussed a name change following research 18 months ago which showed perceptions of the brand were less favourable than before. As a result, BA briefed […]
TMD Carat has won News International’s 20m centralised media buying account. TMD, the incumbent, picked up the business after pitching against the account’s other incumbent, The Media Factor, as well as Mediastar and BMP DDB Needham.
The UK exhibitions industry has long been over-shadowed by its German and Italian counterparts. Now the balance could be redressed as two major consortia battle for the right to help put London back on the map.
British Airways has considered dropping the word “British” from its name as part of a forthcoming corporate redesign, according to industry sources. The “world’s favourite” airline is understood to have discussed a name change following research 18 months ago which showed perceptions of the brand were less favourable than before. As a result, BA briefed […]
TMD Carat has won News International’s 20m centralised media buying account. TMD, the incumbent, picked up the business after pitching against the account’s other incumbent, The Media Factor, as well as Mediastar and BMP DDB Needham.
Diary was a little bemused to see VNU Business Publication’s ad for its new weekly title Network News. Among all the predictable quotes from VNU publishers saying how wonderful Network News is, was one from a certain Tony Harris, managing director of EMAP Computing. As avid network press followers will no doubt know, EMAP Computing […]
Vacuum specialist Vax is restructuring its marketing department after the departure of its head of international marketing, Alec Douglas. Douglas’ job will not be filled. Marketing director Kim Rawson says his position will be expanded to cover the international sector while former Rank Xerox managing director Julian Stretch has been appointed as director of international […]
Healthcare group Private Patients Plan is to launch a 30m marketing campaign this week. It is changing its name to PPP healthcare and shifting its focus from insurance to personal healthcare. The move puts it in direct competition with market leader Bupa and strengthens its position as number two in the 2bn private medical insurance […]
GGK London is understood to be finalising merger talks with US agency Doner International, which wants to establish a broader base in the UK. A deal would end months of speculation about the fate of GGK, a one-time rising star of the advertising world which has been hit by a string of high-profile account losses. […]
With regard to Mary Lewis’ article on branding (MW September 21), I have been brand loyal to Lillets for some years now. The brand is definitely stronger, but then I was quite happy with it being smaller, and I think a lot of other people out there would agree with me. You can always recognise […]
Hot air balloon company Air 2 Air offers the ultimate day out for high-flyers. With 150 take-off sites nationwide, the company provides clients with the perfect atmosphere in which to float ideas.
Dairy manufacturer Mller has consolidated its entire 6m UK advertising account into Team Saatchi after dropping its UK launch agency, Alliance. Team Saatchi will take over the advertising for all nine Mller brands from January. Mller managing director Ken Wood says the decision to shift its ad account was partly because the company needed a […]
The Newspaper Society has developed a marketing strategy for the regional press.