Archive

NEWS Carlsberg-Tetley has cut its marketing department and made 25 redundancies across brand and trade marketing out of a total staff of 120, as predicted in Marketing Week last week.

George Pitcher says in “Publishing industry drives hard bargain with its novel approach” (MW October 6) that, following the ending of the Net Book Agreement, publishers “could rue the day they effectively passed pricing responsibility to the retailers”. Perhaps, but only if they also pass up what should be the continuing opportunity to brand their […]

Safeway is stoking the supermarket wars with the national launch of its ABC customer loyalty card. The scheme offers free products, services and third-party tie-ups to differentiate it from Tesco’s Clubcard. The chain will unveil the card nationally on October 23 under the banner “ABC – the card of choice” with a 7m marketing budget […]

And finally. A big hello to the man in the green Rolls Royce who makes a nightly visit to a certain group of charming young ladies on Sloane Avenue. That comes from all the boys at Leo Burnett at their new offices, whose agency bar offers a wonderful view over the road and who know […]

The directive on broadcasting fails to understand the vital role advertising has to play in wealth creation. John Shannon explains why he believes it must not be hampered by Euro regulation

With production companies already feeling the squeeze in staging and graphics production, another area in which they have traditionally been active – video production – is also facing change. Although video became a powerful tool in the Eighties, there are drawbacks to a programme on tape; it can be expensive to produce, it is very […]

PepsiCo International restructures European management and sets up east and west divisions

The UK exhibitions industry is attracting growing numbers of visitors and exhibitors – both domestic and international – according to figures just published by the Exhibition Industry Federation in its report, The UK Exhibition Industry – The Facts, Volume 7. The EIF’s research shows there were 10.3 million visitors to UK exhibitions in 1994, an […]

First Choice-owned Air 2000 is being relaunched and repositioned.It is the first major image change since the UK’s third-largest charter airline was founded in 1987. The move follows its parent company’s rebranding last year. First Choice was formerly Owner’s Abroad. “Instead of expecting dull food and re-runs of Ken Dodd programmes, we want people’s holidays […]

Cellnet has appointed the McWilliams Partnership to handle its 4m retailer support advertising account. The agency will work with Cellnet dealers nationwide, running campaigns in press and on radio. Clarke Hooper and Purchasepoint also pitched for the business. The amount of money available depends on the number of connections to the Cellnet phone network made […]

The Diary had an interesting chat this week with the self-proclaimed War of the Roses co-ordinator-in-chief, Phil “pint of lager please” Hesketh. It seems Hesketh, a dedicated Lancastrian, is still fretting about the outcome of the 15th Century Yorkists versus Lancastrians war. For those unfamiliar with the story, after much raping, pillaging and squabbling over […]

Daily Express advertising sales controller Georgina Crace is to join IPC Magazines’ SouthBank Publishing Group as group ad director. She will replace Debbie Bowman, who quit in June to look after her family. Crace beat a string of internal candidates to take charge of the 60-strong sales team. Ad director of fashion titles Justine Southall […]

When it launches in the UK on November 1, Playboy TV has a remit to differentiate itself from rival porn channels by supplying what it describes as erotic programming to a discerning – and mixed – adult audience.

I would like to correct a factual error in “Wrigley’s moves 3m out of AMV into Bozell” (MW October 6). Suder & Hennessey, the healthcare agency within the Y&R group, won the consumer and professional advertising account for Orbit & Extra in July. At no stage has S&H pitched against Bray Leino, and we certainly […]

The Church of England has chastised an ad for Napolina pasta sauces for encouraging adultery. Created by Delaney Fletcher Bozell, the ads are entitled “Cheat” and feature a young Italian housewife. She is shown spending an afternoon with her Italian lover, and then rushing back home to cook for her husband. Luckily for the housewife, […]