Bartle Bogle Hegarty has lost its 4m Spillers catfood accounts to BMP DDB Needham. The move means Spillers brands Arthur’s, Arthur’s Choice Chunks, Choosy and, most recently, Purrfect will take their place alongside BMP DDB Needham’s Felix catfood account. The launch budget for premium product Purrfect, available at the end of the month, is likely […]
Cider is enjoying a surge in popularity, as drinkers increasingly spurn beer. But it is really only HP Bulmer’s Strongbow that taps the market effectively. Now Matthew Clark, owner of Gaymer’s, is taking on the market leader, armed with a 271m
Confectionery giant Mars is believed to be launching a boxed chocolate brand in the run-up to Christmas to compete with established lines such as Cadbury’s Milk Tray and Roses. The company already sells gift boxes of some of its sweet brands but the new product will be a separate moulded chocolate brand. Mars is not […]
Since Sotheby’s was founded over 250 years ago it has kept details on its customers. So, when it set up its first marketing database four years ago, it already had enough data to make it the envy of the most practised relationship marketer.
GGK London is understood to be finalising merger talks with US agency Doner International, which wants to establish a broader base in the UK. A deal would end months of speculation about the fate of GGK, a one-time rising star of the advertising world which has been hit by a string of high-profile account losses. […]
With regard to Mary Lewis’ article on branding (MW September 21), I have been brand loyal to Lillets for some years now. The brand is definitely stronger, but then I was quite happy with it being smaller, and I think a lot of other people out there would agree with me. You can always recognise […]
EURO RSCG Wnek Gosper has won the 5m advertising account for Guinness’s Kilkenny Irish Beer after a two-way pitch against Ogilvy & Mather. The appointment of EURO RSCG to the account strengthens its position on the Guinness roster. It already handles Kaliber low alcohol lager. O&M holds Guinness’s core stout brand range, and Kilkenny is […]
I refer to the article “Pack Knacks” (MW September 22). There are enough constraints and limitations put on designers in an attempt to bring them to heel, so why do design companies shoot themselves in the foot with a 13-point, uncreative plan? It’s the old chestnut: if you can develop the formula you will deliver […]
British Airways is understood to be considering a new corporate identity and livery, and design consultancy Newell & Sorrell is tipped to handle the multimillion pound task. The move comes amid growing concerns within the airline’s marketing department that its network of regional alliances is threatening the core identity. However, the design company will first […]
Healthcare agency Bates HealthCom has been awarded the 2m Savlon account from Zyma Healthcare. HealthCom won the account from one of the company’s two incumbent agencies, Mellors Reay & Partners. The other, Bartle Bogle Hegarty, did not pitch for the business. As well as Savlon, HealthCom will handle a series of planned launches from Zyma, […]
Publishing giant Random House is appointing its first international marketing director to co-ordinate marketing overseas. The company has hired Dorling Kindersley’s head of marketing, Rosamund Wesson, as international marketing director. Wesson’s role will be to work with marketing departments in associated Random House companies in the US, Australia, South Africa and New Zealand and link […]
Asda is searching for a new marketing director to take over from chief executive Archie Norman, who installed himself in the top marketing position after the previous marketing director Michael Fleming quit (MW August 21). When Norman assumed control, Asda denied it would seek another marketing director. But it has confirmed to sources that it […]
The Tories stand accused of blocking a report into obesity. As with smokers, fat people could now lose their rights.
Mars’ Pedigree Petfood’s marketing director Roberto Cortese is leaving this Friday to take up a senior post at Campbell’s. Cortese will join Campbell’s on November 1 as vice president for sales and marketing at its Delacre premium biscuits division. In his new role he will be based in Brussels and report to Delacre president Alan […]
Orange’s advertising has provoked responses that range from “confusing and pretentious” on the one hand to “intrusive and powerful” on the other. But the key question is: does it get the message across? Most people were intrigued but bemused by the company’s launch campaign. Orange’s parent group, Hutchison Telecom, claimed this advertising, devised by WCRS, […]