BSkyB has begun the next phase of its 18m marketing push, unveiling details of seven new satellite channels launching this autumn. National newspaper ads ran at the weekend proclaiming “The sky gets bigger tonight” to herald the UK launch of the Disney Channel on October 1. Six additional channels make their debut on November 1. […]
Despite its largely unnoticed arrival, digital radio could revolutionise listening habits and advertising
Talk Radio UK has attracted an ideal sponsor for its real-life “weepie slot”, Our Tune, on the new Simon Bates radio show. Kleenex Tissues has signed a six-figure deal to sponsor the programme for one year. Our Tune consists of listeners’ tales of tragedy and heart break, read out on-air and followed by a sentimental […]
Amstrad has been rocked by two senior departures from Amstrad Direct, a key sales operation which also handles its new beauty care brand Ultima (MW last week). Amstrad Direct managing director Lindsay McEwan quit the company last week. McEwan’s departure was quickly followed by the division’s commercial director, Phil Samson. No reason was given for […]
Forte’s search for a marketing director, a post which it created earlier this year, has ended with the appointment of Airtours Holidays marketing director Richard Carrick. Carrick’s appointment follows weeks of speculation that he was leaving Airtours which has just restructured its marketing department leaving Carrick no longer responsible for sales (MW last week). Carrick […]
Toys ‘R’ Us, the world’s largest toy retailer, is launching a loyalty card today (Wednesday) in UK stores. Next month the company will join forces with Visa to introduce a co-branded credit card. The card, called the Geoffrey Gold Card after the Giraffe character featured in the retailer’s last advertising campaign, is being offered to […]
Two Dogs, the Australian alcoholic lemonade distributed in the UK by Merrydown and Whitbread, is planning to launch a triple-strength version. The move has angered consumer watchdogs anxious about its effects on young and under-age drinkers. The brand has an alcoholic strength of four per cent alcohol by volume. Duncan MacGillivray, managing director of Two […]
The $40m (25m) European Union account to promote the nutritional benefits of olive oil has once again degenerated into farce, leaving agencies confused and angry. The EU shortlisted 85 European advertising agencies to pitch for the business, from an original list of more than 200. It is now inviting them to re-apply by October 20 […]
Toys ‘R’ Us, the world’s largest toy retailer, is launching a loyalty card today (Wednesday) in UK stores. Next month the company will join forces with Visa to introduce a co-branded credit card. The card, called the Geoffrey Gold Card after the Giraffe character featured in the retailer’s last advertising campaign, is being offered to […]
Macallan-Glenlivet marketing director Malcolm Watt made a surprise exit from the whisky maker last Friday. A company statement issued after his departure says: “During Watt’s service there has been a measurable improvement in sales performance. It has been agreed that because the company’s immediate priorities now require a different focus this provides Watt with an […]
The $40m (25m) European Union account to promote the nutritional benefits of olive oil has once again degenerated into farce, leaving agencies confused and angry. The EU shortlisted 85 European advertising agencies to pitch for the business, from an original list of more than 200. It is now inviting them to re-apply by October 20 […]
I was surprised at the gloomy picture that was painted about obtaining effective business-to-business records in the article on databases (MW September 29). Magazine publishers are one group who are responding to the market’s need for quality data. In addition, the problems raised in the article about identifying decision-makers and accessing up-to-date to satisfy the […]
Sony launches its 35m campaign for the PlayStation games machine this week, fighting for the ‘do or die’ Christmas market. Sharon Marshall gains exclusive access to the shoot, and assesses the company’s secret weapon
D’Arcy Masius Benton & Bowles North America, hit by Kraft Food’s decision last month to dispose of its bakery interests, has this week left the company’s creative roster after 66 years.
Wrigley’s has taken its 3m Doublemint chewing gum account out of Abbott Mead Vickers.BBDO and into Devon-based through-the-line agency Bray Leino, the Bozell subsidiary that won its place on the roster in March. AMV.BBDO will continue to handle the flagship Spearmint business and has been briefed to prepare advertising for a secret project due to […]