In reference to your article “CU gets hot response to ITV branding” (MW September 22), it’s good to see some recognition of the contribution that TV sponsorship can make when properly exploited. I must correct you, however, for stating that this is the first time a response number has been included on-air as part of […]
Hello! magazine this month launches a standalone fashion magazine to compete with Vogue and Elle’s coverage of the spring and autumn collections. The title, Hello! Haute Couture Fashion Special, follows the format of Spanish parent Hola!, which publishes four fashion specials a year. It will consist of in-depth coverage of the seasonal catwalk collections from […]
Sainsbury’s Economy range heralds a shift away from quality, towards Tesco’s old ‘pile it high, sell it cheap philosophy’, reckons Stephan Buck
The general feeling which emerged from last week’s Marketing Forum was that the industry is facing a ‘mid-life crisis’. Yet the present climate of change offers marketers prepared to take risks for the sake of innovation an unparalleled opport
It was only when George Bull, chief executive of GrandMet, put down the man from Coopers & Lybrand that he really scored with his audience. What had this hapless individual done to deserve such summary reproof at the third Marketing Forum’s opening address? He, or rather his consultancy, had dared suggest the marketing department’s days […]
Rocked by a spate of top-level marketing departures and bad press, Eurotunnel has struggled in its first year. But the underlying problem is the massive debt from construction. Is there any light at the end of the tunnel, or is the only answe
Despite its largely unnoticed arrival, digital radio could revolutionise listening habits and advertising
Talk Radio UK has attracted an ideal sponsor for its real-life “weepie slot”, Our Tune, on the new Simon Bates radio show. Kleenex Tissues has signed a six-figure deal to sponsor the programme for one year. Our Tune consists of listeners’ tales of tragedy and heart break, read out on-air and followed by a sentimental […]
Amstrad has been rocked by two senior departures from Amstrad Direct, a key sales operation which also handles its new beauty care brand Ultima (MW last week). Amstrad Direct managing director Lindsay McEwan quit the company last week. McEwan’s departure was quickly followed by the division’s commercial director, Phil Samson. No reason was given for […]
Accountancy firm BDO Stoy Hayward has appointed integrated marketing communications consultancy Aspen Business Communications to manage a lead-generation programme following a three-way pitch. The Business Database from Yellow Pages now includes more business locations, increasing records to 1.7 million. Hooton Schofield and the production services division of The Computing Group have merged to create The […]
Broadcasters are rubbishing the Heritage Secretary’s proposals for granting DTT licenses. Can Mrs Bottomley rescue the situation? asks Torin Douglas
I was most disappointed – and extremely surprised – to read your article “Schools pan Sainsbury’s scheme” (MW September 22) commenting on the Sainsbury’s Schoolbags promotion. The view expressed by William Anderson (who, as far as we know, has never made any comment about the scheme to us) of the Schools Consortium appears to be […]
With corporate funding of worthy causes in decline, charities are having to compete for sponsorship deals. Jo
Bob Bayley, former chairman and chief executive of the GGT-owned Option One Group who left suddenly last week, has denied rumours that he was fired after clashing with GGT over the company’s future. Sources suggest GGT has been unhappy with the performance of below-the-line business Option One for about 18 months. GGT is said to […]
Le Shuttle Holidays, the tour operator division of Eurotunnel, is understood to be reviewing its status as a separate unit within the company. Brochures for next year are not being produced. Le Shuttle Holidays launched its first brochures in December. They covered summer self-catering holidays and continental short-break and ski-drive programmes. At the time, former […]