Archive

How have marketers fared in the lean years of the early Nineties? Marketing Week’s specially commissioned survey probes them on their personal lives

This month BrandTrack looks at the on-trade in bottled lagers. Faced with increasingly fickle consumers – driven by fashion trends and the desire for novelty – brands are having to deploy massive budgets to stay in contention.

Is there no limit to the crass commercialisation marketing men will try? The attempted deal by United Biscuits and SmithKline Beecham to exploit the National Blood Authority follows shortly on the heels of PepsiCo putting its logo on a baby bo

The third annual Marketing Forum gets under way today (Wednesday) aboard cruise liner the Canberra. Exhibitors, who have paid about 11,500 for the privilege of attending, are optimistic about the new business leads it will generate. Duckworth Finn Grubb Waters managing director Michael Finn says: “The Forum lets clients talk to people in the ad […]

The Prudential is launching a 2m national TV advertising campaign that will mimic the programme it is run with. The campaign begins on October 2 and will last for six weeks. Ads will appear in breaks for Coronation Street, Emmerdale Farm, Home and Away, The Match and gardening programmes. They will promote the company’s pensions […]

The sheer diversity of Sears has now become a hindrance. To turn itself around, the firm must first find its focus.

The European premiere of Dead at 21, a twentysomething drama series produced by MTV starting on Bravo from October 13, is to be sponsored by Scottish Courage brand Foster’s Ice. It is one of two new sponsorship deals struck by the channel’s parent, United Artists Programming. UAP is placing a new emphasis on developing closer […]

Bass Brewers director of brands Leslie Fitzell Gives his views on the sector

Journalist Peter Chippendale has taken an intense interest in the media. First there was Disaster, the story of the failed News on Sunday, then we had Dished, another tragic story about the demise of British Satellite Broadcasting. Hot on their heels came the Sun-sational story of the UK’s best-selling tabloid, Stick it up Your Punter. […]

Until a year ago, Kodak found training its global workforce extremely problematic. Today it distributes educational material on Photo CD and, by eliminating lengthy training sessions, has developed a more effective teaching method.

Marketing Week has been redesigned to make it even easier to read. We have deliberately concentrated on the look of news and columns.

The Diary can be a touch obstinate and refused to change plans for a well-earned break in France just because the French exercised their constitutional right to take Tahiti a step closer to nuclear oblivion. Oh no; you can’t turn back the clock, nuclear power is here to stay. France is an ally, we both […]

Cott opens discussions with Sol architect Harry Drnec over launch of own-label proof cola brand

The two main parties are getting back on the election campaign trail but, unlike last time, Labour is armed with a 4m budget and a full-service agency, while the Conservatives lack the old Saatchi savvy. By Tom O’Sullivan Every General Election is always going to be the dirtiest; the most important, the most presidential – […]

From a cherubic “Putti” designed by Vivienne Westwood to an Eastertide “Eggsdream”, Swatch launches more than 150 watch designs each year. The company – conceived by Swiss watch giant SMH in 1983 – manufactures 15 to 17 million watches a year. At the heart of this success story is its unique approach to direct marketing. […]