Kingfisher is reviewing its 70m media-buying account for its B&Q, Comet, Woolworths, Superdrug and Staples retailers. It will decide today (Wednesday) on a pitch list, but Mediastar, TMD Carat and incumbent Zenith are likely to be included. CIA Medianetwork has also been connected with the account. It is understood Mediastar has been trying to talk […]
The electricity markets demand a better quality of regulatory service, so why has Ian Lang been allowed to act so inconsistently? George Pitcher investigates
Martin Loat
Having survived two world wars and 150 years of competition, R Whites lemonade is facing its most serious test yet in the form of own-label competition
Nigel Dempster, the Daily Mail’s diary columnist, is launching a women’s magazine next year targeting Hello!’s franchise of upmarket celebrity gossip. The magazine, provisionally titled Dempster’s, will launch in February as a quarterly with a print run of 90,000. The magazine will target ABC1 women in their thirties, with the first issue being supported by […]
Hasbro marketing director for toys Ian Hassardat has left the company following the dramatic reversal of its category management policy, developed last December. Three divisions are being created at the Action Man manufacturer: brand marketing, trade marketing and sales. The latest changes have come from recently appointed commercial director Alistair Richards. He joined the company […]
Ferry company Stena Sealink has chosen J Walter Thompson to handle its advertising account. It plans to more than double its ad spend to 13m in 1996. Last year the company spent 5.5m (Register-MEAL) through GGT. The account was awarded to JWT without a pitch. The business will cover advertising for the company’s relaunch as […]
As TV ads become more sophisticated, well- known movie directors are back in vogue.
Boots has suspended publication of its paid-for glossy magazine, citing a poor circulation of about 100,000 and the need to rethink its distribution methods. The quarterly, published by Redwood, aimed to reach a circulation approaching 200,000. However, it was beset by problems about its location in Boots stores and disputes over editorial content. “Boots couldn’t […]
United Airlines is appointing a new breed of senior marketing executives called “market champions” in key offices across the world. In the UK, it has appointed UA sales manager Rob Pope to the position while still trying to fill the vacant top marketing job. The new positions are in addition to existing management but the […]
Boots has suspended publication of its paid-for glossy magazine, citing a poor circulation of about 100,000 and the need to rethink its distribution methods. The quarterly, published by Redwood, aimed to reach a circulation approaching 200,000. However, it was beset by problems about its location in Boots stores and disputes over editorial content. “Boots couldn’t […]
Ogilvy & Mather has won the $50m (33m) worldwide corporate branding account for Eastman Kodak (MW April 7) adding to the $15m (9.
The actor playing the man from Del Monte was recently told to hang up his Panama hat and white suit because he was considered to be too old for the role. In its search for a successor, Del Monte considered following the lead of coffee company Kenco and hiring a woman to roam the world […]
City analysts believe Laura Ashley is about to hive off its manufacturing operation. Laura Ashley chief executive Ann Iverson is expected to unveil the company’s long-term plans tomorrow (Thursday), together with the company’s interim results. NatWest Securities analyst Sean Eddie says Iverson’s bias towards retailing is reflected in the four resignations over the past three […]
The Hub, a new full-service agency, is being launched this week by former SP Lintas board director Sam Rudder and Marek Grabowski, previously a creative director at Batey Ads Singapore. The start-up, based in West London, is described by its founders as “a digital agency”. It has been structured around a permanent staff of six […]